Role Overview
We are looking for a driven and articulate
Mall Sales Manager to lead
brand onboarding and partnerships for Broadway stores. The role mirrors a mall-leasing function identifying potential brands, pitching available spaces/categories, negotiating commercials, and onboarding them within Broadway's multi-brand retail ecosystem.
The ideal candidate combines
sales acumen, relationship management, and category understanding, ensuring Broadway's store mix stays fresh, relevant, and commercially successful.
Key Responsibilities
Brand Acquisition & Sales
- Identify and approach potential brands across fashion, beauty, lifestyle, wellness, and F&B categories for onboarding at Broadway.
- Pitch Broadway's concept, positioning, and store data (footfall, demographics, performance benchmarks) to close partnerships.
- Lead brand discussions end-to-end from prospecting and pitch to negotiation and agreement closure.
- Maintain a healthy pipeline of leads and deliver against monthly and quarterly brand onboarding targets.
Category & Market Strategy
- Map the market to identify emerging and high-potential brands aligned with Broadway's audience and vision.
- Track competitor formats, brand movements, and new launches to identify whitespace opportunities.
- Partner with internal merchandising and retail operations teams to align brand mix and category strategy.
Commercial & Operational Coordination
- Work with finance and legal teams to finalize commercials, documentation, and agreements.
- Liaise with design, operations, and marketing teams for smooth brand onboarding, launch, and visibility.
- Support category performance reviews and identify opportunities for upsell, renewals, or category refresh.
Relationship Management
- Build strong, long-term relationships with brand founders, retail heads, and agencies.
- Ensure a seamless onboarding experience for every brand from contract to launch.
- Act as the bridge between internal stakeholders and brand partners for all ongoing needs.
Key Requirements
Experience: 48 years in mall leasing, brand acquisition, or retail business development ideally with exposure to multi-brand or experiential retail environments.
Education: Graduate/Postgraduate in Business, Retail Management, or Marketing.
Skills
- Strong sales and negotiation capability
- Excellent communication and presentation skills
- Strong commercial understanding and analytical ability
- Relationship-driven and market-aware
- Proficient in Excel, PowerPoint, and CRM tools
