About The Opportunity
A fast-growing D2C beauty tech startup in the skincare and cosmetics space, we're building category-defining brands powered by storytelling, data-driven creativity, and digital-first consumer engagement. We operate at the intersection of beauty, e-commerce, and Gen-Z culture — crafting compelling brand voices that convert scroll into buy. You'll work directly with product, marketing, and creative leads to fuel brand growth through copy that resonates, converts, and sticks.
Role & Responsibilities
- Write high-converting, on-brand copy for product pages, email campaigns, social media (Instagram, YouTube Shorts, TikTok), and paid ads (Meta, Google, Snapchat).
- Adapt tone and style for skincare/cosmetic product categories — from clinical actives to clean beauty, luxury to mass-market.
- Collaborate with designers and marketers to align copy with visual storytelling, product launches, and seasonal campaigns.
- Optimize existing product copy based on A/B test results, CTR, and conversion metrics.
- Research skincare ingredients, beauty trends, and competitor messaging to inform compelling, differentiated positioning.
- Manage multiple deadlines and adapt quickly to shifting campaign priorities in a fast-paced D2C environment.
Skills & Qualifications
Must-Have
- Copywriting
- Skincare industry knowledge
- Cosmetics product messaging
- D2C e-commerce
- Email marketing copy
- Social media copy (Instagram, TikTok)
- SEO basics for product pages
- Adobe Creative Suite (basic familiarity)
Preferred
- Experience with Shopify or similar e-commerce platforms
- Basic knowledge of Google Analytics or Meta Ads Manager
- Portfolio with 3+ D2C skincare/cosmetic campaigns
Benefits & Culture Highlights
- On-site hybrid work culture in a design-driven, beauty-obsessed startup environment
- Direct exposure to brand building, product development, and performance marketing
- Real ownership — your copy goes live, moves the needle, and shapes real consumer behavior
Skills: copywriter,d2c,instagram,basic,cosmetics,campaigns,e-commerce,email,google,commerce,building
