We are looking for a creative, detail-oriented, and digitally savvy Copywriter to craft compelling content for leading Finance (BFSI), E-commerce, and FMCG brands. The ideal candidate should have a flair for storytelling, strong conceptual thinking, and the ability to write engaging content across multiple digital platforms in both long-form and short-form formats.
Key Responsibilities
- Create impactful content for emailers, social media posts, ad copies, banners, landing pages, blogs, website content, video scripts, and digital campaigns.
- Write both long-form and short-form content tailored to different platforms and audiences.
- Develop creative campaign concepts based on client briefs across Finance, E-commerce, and FMCG sectors.
- Collaborate with designers, social media managers, and marketing teams to deliver integrated campaigns.
- Participate in brainstorming sessions and present creative ideas internally and to clients.
- Adapt brand tone of voice while ensuring content is engaging, accurate, and conversion-focused.
- Research industry trends, consumer behavior, and competitors to produce relevant and innovative content.
- Leverage AI tools to improve content quality, productivity, and ideation.
Requirements
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
- 2–4 years of experience in content writing, preferably with a digital marketing or advertising agency.
- Experience writing for Finance (BFSI), E-commerce, and FMCG brands.
- Strong portfolio showcasing campaign ideas, social media content, emailers, banners, blogs, and video scripts.
- Excellent command of English with exceptional writing, editing, and proofreading skills.
- Familiarity with AI writing tools and digital content trends.
- Creative thinker with strong conceptual and storytelling abilities.
- Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
Preferred Skills
- Experience working with advertising or digital marketing agencies.
- Understanding of SEO, social media content strategy, and digital marketing.
- Strong communication, presentation, and collaboration skills.
- Passion for creating award-worthy campaigns and impactful brand communication.
