Inside Sales - Lead Generation Specialist (SaaS)
Location: Noida Sector-1 (Work From Office)
Qualification: Any Graduate (MBA/PGDM preferred but not mandatory)
About the Role
We are looking for an intelligent and research-driven sales professional who understands that lead generation is much more than making cold calls.
In this role, you will identify organizations that can genuinely benefit from our LegalTech and SaaS solutions by conducting market research, understanding business pain points, and generating high-quality sales opportunities for the Enterprise Sales team.
If you enjoy researching companies, understanding industries, connecting business challenges with technology solutions, and opening conversations with decision-makers, this role is for you.
Key Responsibilities
- Conduct market research to identify organizations that are a strong fit for our SaaS solutions.
- Understand our product portfolio (Litigation Management, Compliance Management, Contract Lifecycle Management, Legal Research, AI Solutions, etc.) and identify the right target audience for each solution.
- Research companies, industries, and decision-makers to build qualified prospect lists.
- Generate self-sourced leads through LinkedIn, company websites, business directories, industry reports, referrals, and other research tools.
- Map business challenges with relevant Manupatra solutions before initiating outreach.
- Connect with senior stakeholders through calls, emails, LinkedIn, and other professional channels.
- Qualify prospects based on business need, decision-making authority, budget, and potential opportunity.
- Schedule qualified meetings and product demonstrations for the Enterprise Sales team.
- Maintain accurate lead data and activity records in the CRM.
- Continuously improve lead quality by analysing conversions and refining targeting strategies.
What We're Looking For
- Minimum 2 years of experience in Enterprise Lead Generation, Sales Development, Business Development, or B2B SaaS Prospecting.
- Experience generating self-sourced leads (not database-based calling).
- Strong research and analytical skills.
- Ability to understand different industries and identify business opportunities.
- Experience targeting CXOs and senior decision-makers is preferred.
- Excellent communication and professional conversation skills.
- Ability to understand technology products and match them with customer requirements.
- Highly proactive, curious, and results-oriented.
