Job Title: Sales Executive / Program Advisor-NICMAR Digital Education
Function: Sales & Business Development
Location: Mumbai
Reports to position: Head B2C Sales
Team Management Role: No
Job Purpose:
The Sales Executive / Program Advisor at NICMAR Digital Education will be responsible for executing the B2C sales strategy, managing customer interactions, and driving enrollments. This role requires a proactive approach in reaching out to potential students, engaging them effectively, and converting inquiries into enrollments.
Job Outline:
- Engage prospective students through inbound and outbound calls, providing detailed program information and resolving queries.
- Conduct follow-ups proactively to ensure maximum lead conversion and enrollment.
- Work closely with the sales leadership to meet and exceed individual sales targets and KPIs.
- Record and update customer interactions systematically using CRM tools.
- Support marketing initiatives by actively participating in promotional campaigns, webinars, and events.
- Provide feedback based on customer interactions to enhance sales strategies and program offerings.
- Ensure a customer-centric approach to deliveran outstanding enrolment experience.
- Continuously improve sales skillsand product knowledgethrough ongoing training and development sessions.
Job Specification:
Knowledge/Education:
- Bachelor's degree in Business, Marketing, or a related discipline.
- Familiarity with sales techniques and CRM software is advantageous.
Specific Skills:
- Strong interpersonal and communication skills, with the ability to persuade and influence.
- Effective problem-solving capabilities and customer service orientation.
- Ability to manage time efficiently and handle multiple tasks.
- Comfortable with sales targets and working in a results-driven environment.
- Basic proficiency in sales data reporting and analytics.
Desirable Experience:
- 1-3 years of relevant experience in B2C sales, preferably within the EdTech, digital education, or related sectors.
- Proven track record in achieving sales targets and managing customer relationships.
Job Interface/Relationships:
Internal:
- Marketing & Branding teams
- Product Development teams
- Academic and Operations teams External:
- Prospective and enrolled students
- Digital marketing agencies(as required)
Key Responsibilities (% Time Spent):
- Customer Interaction and Sales Calls: 50%
- Lead Follow-ups and Conversion: 20%
- CRM and Sales Data Management: 15%
- Participation in Marketing and Promotional Activities: 10%
- Continuous Learning and Skill Development: 5%
Key Result Area - KPI Measures:
- Enrollment Conversion Rate: 30%
- Achievement of Individual Sales Targets: 30%
- Customer Satisfaction and Feedback Scores:20%
- CRM Accuracy and Timeliness: 10%
- Contribution to Team and Organizational Initiatives: 10%
Additional Input:
- High adaptability and willingness to learn.
- Commitment to maintaining professional integrity and NICMAR's standards.
