Inside Sales Executive

Role Title: Inside Sales Executive – CPaaS & Conversational AI Solutions

Role Vertical: Sales - SME

Years of Experience: 0-5 years

Base Location: Noida

Preferred Industry: CPaaS, SaaS, Conversational AI, Chatbots, Customer Engagement Platforms, Cloud Communication Solutions

Minimum Qualification: Bachelor's Degree in Business, Marketing, IT, or a related field. MBA preferred.

Reporting To: Inside Sales Manager / Team Leader

About the Role

Fonada is looking for a highly motivated and results-driven Inside Sales Executive to drive revenue growth by identifying business opportunities, engaging prospective customers, conducting product demonstrations, and converting qualified leads into long-term clients.

The ideal candidate should possess strong communication, presentation, consultative selling, and relationship-building skills, along with a passion for technology-driven solutions such as CPaaS, Conversational AI, WhatsApp Business API, Voice Bots, and Customer Engagement Platforms.

Key Responsibilities

1.     Lead Generation & Prospecting

·      Identify, research, and engage prospective SME and Mid-Market clients through inbound and outbound channels.

·      Generate qualified leads through LinkedIn, Sales Navigator, digital campaigns, referrals, databases, and networking platforms.

·      Build and maintain a healthy sales pipeline to achieve monthly and quarterly business targets.

·      Maintain accurate records of prospect interactions, activities, and opportunities in CRM.

2.    Lead Qualification & Discovery

·      Conduct discovery calls to understand client business requirements, pain points, and objectives.

·      Qualify prospects based on business need, budget, authority, timeline, and fitment.

·      Identify key decision-makers and influencers within target organizations.

·      Collaborate with marketing teams to optimize lead quality and conversion rates.

3.    Product Demonstration & Solution Consulting

·      Conduct engaging virtual product demonstrations and presentations.

·      Customize demonstrations based on industry use cases and customer requirements.

·      Explain product capabilities, business benefits, and ROI in a simple and compelling manner.

·      Act as a trusted advisor by recommending appropriate solutions aligned with customer goals.

·      Address functional and business-related queries during sales discussions.

4.    Sales Conversion & Revenue Generation

·      Present commercial proposals and pricing discussions.

·      Handle objections effectively and guide prospects through the buying journey.

·      Negotiate commercial terms and close opportunities within defined sales cycles.

·      Consistently achieve or exceed assigned sales targets and KPIs.

·      Drive demo-to-conversion and lead-to-revenue performance.

5.    CRM & Sales Reporting

·      Maintain accurate and up-to-date records in Zoho CRM or other CRM platforms.

·      Track lead status, demo outcomes, conversion ratios, and pipeline movement.

·      Prepare weekly and monthly reports on sales activities, forecasts, and revenue performance.

·      Provide actionable insights to improve sales effectiveness and customer engagement.

6.    Cross-Functional Collaboration

·      Work closely with Marketing, Product, Pre-Sales, and Customer Success teams.

·      Coordinate with technical teams to address customer-specific solution requirements.

·      Support campaign planning and execution by providing market feedback and customer insights.

7.    Customer Onboarding & Relationship Management

·      Ensure seamless handover of new customers to implementation and customer success teams.

·      Assist customers during initial onboarding and adoption stages.

·      Build long-term customer relationships to improve retention and identify upselling opportunities.

·      Act as the primary point of contact until successful solution deployment.

Required Skills & Competencies

Mandatory

·      Excellent verbal and written communication skills.

·      Strong presentation and product demonstration abilities.

·      Proven experience in inside sales, consultative selling, and lead conversion.

·      Ability to understand business challenges and position technology solutions effectively.

·      Strong negotiation and objection-handling skills.

·      Experience working with CRM platforms, preferably Zoho CRM.

·      Proficiency in LinkedIn prospecting and lead generation techniques.

·      Target-oriented mindset with a strong focus on achieving results.

Preferred

·      Exposure to CPaaS, SaaS, Conversational AI, WhatsApp Business API, Voice Bots, Contact Center Solutions, or related technologies.

·      Understanding of B2B and SME sales environments.

·      Familiarity with virtual meeting and presentation tools.

·      Experience in solution-based selling and customer engagement.

Key Performance Indicators (KPIs)

·      Qualified Leads Generated

·      Discovery Calls Conducted

·      Product Demos Delivered

·      Demo-to-Opportunity Conversion Rate

·      Opportunity-to-Customer Conversion Rate

·      Monthly/Quarterly Revenue Achievement

·      Pipeline Value and Forecast Accuracy

·      CRM Hygiene and Reporting Compliance

·      Customer Onboarding Success Rate

Why Join Fonada

·      Competitive salary with attractive performance linked incentives.

·      Opportunity to work with cutting-edge CPaaS and Conversational AI solutions.

·      Fast-track career growth into Senior Inside Sales, Enterprise/Key Account Management, or Pre-Sales roles.

·      Collaborative, innovation-driven work culture.

·      Exposure to diverse industries and high-growth digital transformation projects.