Influencer Marketing Specialist

About Us:

What's Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India's fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We're seeking a proactive Influencer Marketing Specialist to drive impactful collaborations and expand our community reach.

Roles & Responsibilities:

Develop and execute the overall influencer marketing strategy aligned with brand and campaign goals.

Identify, evaluate, and onboard influencers across multiple categories (macro, micro, nano) to drive brand awareness and conversions.

Lead negotiations and partnership models (barter, paid, affiliate-based), ensuring ROI and cost-effectiveness.

Plan and manage influencer campaigns end-to-end from briefing, content approvals, timelines, and deliverables to performance tracking.

Supervise and guide junior team members or interns for day-to-day influencer coordination and outreach.

Build and maintain long-term relationships with key influencers, agencies, and creator networks to foster brand loyalty.

Analyze campaign performance data (reach, engagement, conversions, ROI) and present insights to leadership for continuous improvement.

Collaborate cross-functionally with marketing, brand, and creative teams to align influencer content with brand campaigns and launches.

Stay on top of emerging trends, tools, and influencer categories to refine strategy and stay ahead of competitors.

Manage and track influencer marketing budgets efficiently, ensuring timely payments and contract compliance.

Represent the brand at influencer or industry events, strengthening the creator community network.

Requirements:

46 years of experience in influencer or digital marketing (preferably D2C, FMCG, or lifestyle brands).

Proven track record of leading influencer campaigns that delivered measurable ROI.

Strong understanding of influencer analytics, audience segmentation, and campaign optimization.

Excellent negotiation, communication, and stakeholder management skills.

Ability to handle large budgets and multiple collaborations simultaneously.

Familiarity with influencer marketing tools (e.g., Qoruz, Winkl, CreatorIQ, Upfluence).

Strategic mindset with creative problem-solving and decision-making abilities.

Graduate in Marketing, Communication, or a related field (MBA preferred).

Why Join Us

Be part of India's fastest-growing D2C brand in wellness.

Work in a dynamic, fast-paced environment with a young, passionate team.

Ownership & growth opportunities.

Competitive salary + perks in a high-impact role.

Shape the future of innovative health & wellness products.