Influencer Marketing Specialist

Key Responsibilities:

• This position specifically requires candidates who speak Malayalam, Hindi and English.
• Identify and onboard micro, macro, and celebrity influencers across Instagram, YouTube, and other platforms.
• Negotiate collaborations, barter deals, and paid campaigns based on performance metrics.
• Coordinate product seeding and ensure timely delivery and campaign execution.
• Brief influencers on campaign objectives, messaging, and product USPs.
• Monitor, track, and analyze influencer performance and content quality.
• Build and maintain long-term relationships with creators and content partners.
• Leverage influencer-generated content across other marketing channels (ads, website, social).
• Edit and repurpose influencer videos for reels, ads, YouTube Shorts, and other formats.
• Ensure content aligns with brand aesthetics, skincare messaging, and current trends.
• Stay updated with industry trends, creator landscape, and competitors influencer strategies.

Requirements:

• 13 years of experience in influencer marketing or social media partnerships (experience in skincare/FMCG preferred).
• Strong understanding of influencer ecosystem, especially Instagram, YouTube, and TikTok.
• Basic to intermediate video editing skills (using tools like CapCut, Adobe Premiere, or similar).
• Excellent communication and negotiation skills.
• Aesthetic sensibility and understanding of what makes good UGC/content.
• Passion for skincare, beauty, and wellness is a huge plus.