Job Description
Roles & Responsibilities:
- Develop and execute influencer marketing strategies to drive brand awareness,
engagement, and customer acquisition.
- Identify, evaluate, and manage influencer partnerships aligned with brand values and
campaign objectives.
- Oversee end-to-end campaign management - from planning and content coordination to
execution and performance tracking.
- Analyze campaign performance using analytics tools to optimize ROI and campaign
effectiveness.
- Collaborate cross-functionally with content, sales, and product teams to align influencer
activities with broader marketing initiatives.
- Stay updated on influencer trends, social media platform changes, and compliance with
Indian advertising regulations.
- Manage campaign budgets, influencer contracts, and legal agreements.
Required Skills
[Digital Marketing Strategy]
Additional Information
Qualifications
- Minimum 9 years of hands-on experience in influencer marketing.
- Proven success in executing influencer campaigns, preferably within the Indian broking
space or high-growth startups.
- Strong understanding of platforms like Instagram, YouTube, LinkedIn, and emerging
channels popular with Indian audiences.
- Exceptional communication, negotiation, and relationship management skills.
- Proficiency in using analytics tools to make data-driven marketing decisions.
- Creative mindset with a deep understanding of Indian consumer behavior and content
trends.
- Self-starter with the ability to manage multiple projects in a fast-moving startup
environment.
