Influencer Marketing Lead

Job Title: Influencer Marketing Lead

Years of Experience: 4–5 Years

Working Model: Hybrid (Gurugram, India)

We are looking for an experienced Influencer Marketing Lead with a strong agency background and a proven track record of leading high-impact influencer campaigns across Finance, Automobile, Technology, FMCG, Beverages, Lifestyle, Skincare, Health, Wellness, Entertainment, and Travel brands. The ideal candidate will have expertise in campaign strategy, creator partnerships, team leadership, and client management, with the ability to drive campaign success from ideation to execution while mentoring a high-performing influencer marketing team.

• Lead the planning and strategy of end-to-end influencer marketing campaigns across Finance, Automobile, Technology, FMCG, Beverages, Lifestyle, Skincare, Health, Wellness, Entertainment, and Travel categories.
• Develop campaign strategies aligned with client objectives, budgets, and KPIs.
• Drive product launches, brand awareness campaigns, app promotions, seasonal campaigns, and creator-led activations.
• Collaborate with talent agencies and external partners to ensure seamless campaign planning.

• Lead, mentor, and manage the Influencer Marketing team to ensure high-quality campaign planning.
• Allocate campaigns, monitor workloads, and provide regular coaching and performance feedback.
• Review campaign plans
• Build scalable processes and best practices to improve team productivity and campaign efficiency.
• Support hiring, onboarding, and training of new team members.

• Build and nurture long-term relationships with clients and agencies.
• Act as the primary point of contact for clients, ensuring timely conversion and exceptional outcome.
• Resolve campaign escalations and ensure client satisfaction throughout the campaign lifecycle.

• Monitor campaign performance on the basis of Campaign budget vs execution budget
• Conduct competitor benchmarking and market analysis to identify new influencer opportunities.
• Ensure campaigns are delivered on time, within budget, and achieve agreed performance metrics.

• Support the Business Development team with influencer strategy, campaign planning, and pitch presentations.
• Identify upselling and cross-selling opportunities within existing client accounts.
• Stay updated with industry trends, creator economy developments, platform updates, and emerging technologies.
• Establish and improve internal SOPs, campaign workflows, and quality standards.

6. Profit & Loss Maintenance 

• Own the department's P&L by monitoring profitability, campaign budgets, and overall financial performance.
• Track and manage campaign budgets, ensuring projects are executed within approved costs while maintaining desired margins.
• Monitor client invoicing and payment collections in coordination with the Finance team to ensure healthy cash flow.
• Plan and manage the department's operational budget, including hiring, team expansion, tools, training, and other departmental expenses.
• Review financial reports, budget utilization, and resource allocation to identify cost optimization opportunities and support business growth.

• 4+ years of experience in influencer marketing, preferably in a digital marketing or influencer marketing agency.
• Proven experience managing campaigns for Finance, Automobile, Technology, FMCG, Beverages, Lifestyle, Skincare, Health, Wellness, Entertainment, and Travel brands.
• Demonstrated experience leading teams and managing multiple client accounts simultaneously.
• Strong influencer network across Instagram, YouTube, and other creator platforms.
• Excellent negotiation, stakeholder management, and client servicing skills.
• Strong analytical mindset with expertise in campaign reporting and ROI measurement.
• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Excellent communication, presentation, and leadership skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Bachelor's degree or equivalent relevant work experience in Marketing, Communications, or a related field.

• Experience working with leading FinTech, Automotive, Consumer Tech, FMCG, Beverage, Beauty, Lifestyle, or Travel brands.
• Existing relationships with influencer management agencies and creator networks.
• Experience handling high-budget influencer campaigns and integrated digital marketing initiatives.

• Lead impactful campaigns for renowned national and global brands.
• Work with a dynamic team passionate about influencer marketing and digital innovation.
• Opportunity to shape influencer strategies, mentor talent, and contribute to business growth.
• A collaborative and entrepreneurial culture with continuous learning and career advancement opportunities.

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At Talk & Target, we celebrate diversity and are committed to creating an inclusive workplace where every individual can thrive.