Roles & Responsibilities
Roles & Responsibilities
- Identify, evaluate, and engage influencers across relevant platforms.
- Build and nurture relationships with both existing and new influencers.
- Secure partnerships via barter or paid collaborations, handling negotiations and formal agreements.
- Actively track and respond to DMs on our brand page to identify potential barter collabs.
- Connect with loyal/repeat customers to gather authentic brand testimonials.
- Maintain a well-organized database of all influencers and ongoing collaborations.
- Serve as the main point of contact for influencers—resolving queries, managing budgets, and ensuring
smooth campaign execution.
- Stay up to date with influencer trends, platforms, and emerging content creators.
- Define performance metrics, assess campaign success, and adapt strategies accordingly.
- Research industry trends, competitors, and audience behaviors to improve influencer outreach and
effectiveness.
- Participate in relevant events to grow the network and support business goals.
Ideal Candidate1Strong Influencer Marketing Executive / Influencer Marketing Associate profiles2Mandatory (Experience 1) – Must have 1+ years of hands-on experience in Influencer Marketing, Creator Partnerships, Digital Marketing, or Social Media Marketing.3Mandatory (Experience 2) – Must have experience identifying, onboarding, and coordinating with influencers, including outreach, relationship management, content coordination, and campaign execution.4Mandatory (Experience 3) – Must have experience working with Micro, Nano, or Macro influencers across platforms like Instagram, YouTube, or other social media channels.5Mandatory (Experience 4) – Must have hands-on experience managing Paid and/or Barter collaborations, including influencer negotiations, follow-ups, and campaign coordination.6Mandatory (Experience 5) – Must have experience tracking influencer campaign performance using metrics such as Reach, Engagement, Clicks, Conversions, ROI, or similar campaign KPIs.7Mandatory (Skills) – Strong communication, negotiation, relationship-building, and stakeholder management skills with the ability to independently coordinate with influencers and creators.8Preferred (Tools) – Experience using influencer marketing platforms such as Qoruz, Winkl, CreatorIQ, Upfluence, or similar creator management tools.9Preferred (Domain) – Candidates from D2C, Wellness, Health Supplements, Nutrition, Personal Care, Beauty, Lifestyle, Consumer Brands, FMCG, or E-commerce companies will be preferred.10Mandatory (Note) - Candidate's overall experience should not be more than 3 years.
Skills: metrics,influencer,d2c,management,partnerships,campaign execution,platforms,influencer marketing
