Job Summary:
We are seeking a talented and creative Content Writer to join our team. The ideal candidate will have a knack for crafting engaging and compelling for various platforms, including ads, influencer campaigns, blogs, websites, social media, and marketing collateral. This role is integral to shaping our brand voice and driving audience engagement.
Key Responsibilities:
Scriptwriting for Instagram Ads:
- Develop creative, concise, and captivating scripts for Instagram video ads tailored to the target audience.
- Collaborate with marketing and creative teams to align scripts with brand tone and campaign goals.
Content Creation for Influencers:
- Write engaging captions, taglines, and promotional content for influencer partnerships.
- Customize content to match the influencer&aposs style while maintaining brand integrity.
Trend Analysis and Research:
- Stay updated with social media trends, audience preferences, and platform algorithms to craft relevant content.
- Research and implement innovative ideas to enhance engagement and brand visibility.
Collaboration and Feedback:
- Work closely with the design, video production, and social media teams to ensure cohesive content execution.
- Incorporate feedback from stakeholders to refine and optimize content.
Performance Tracking and Optimization:
- Monitor content performance metrics and use insights to improve future scripts and strategies.
Qualifications:
- Bachelor&aposs degree in Marketing, Communications, Journalism, or a related field.
- Proven experience in content writing, preferably for social media platforms.
- Strong storytelling and scriptwriting skills with a knack for creating attention-grabbing content.
- Familiarity with Instagram&aposs features, audience behavior, and trends.
- Excellent grammar, proofreading, and editing skills.
- Ability to manage multiple projects and meet tight deadlines.
