Job Description:
- Infosys Center for Emerging Technology Solutions iCETS is the Emerging Technologies solution incubation partner for Infosys clients and service lines
- iCETS focuses on incubation of NextGen services and offerings by identifying and building technology capabilities to accelerate innovation
- The current areas of incubation include AI ML Blockchain Computer Vision Conversational interfaces AR VR Deep Learning Advanced analytics using video speech text and much more
- To support iCETS marketing and evangelization campaigns through branding and advocacy of key iCETS people and offerings leading to brand recall and mindshare
- Accelerate endeavours with branding activities by coordinating and promoting internal and external events
- Highlight unit achievements and aid the endorsement process for innovative thought leadership
Key Responsibilities:
- Work closely with various Centers of Excellence and help articulate their solutions in a manner that can resonate with business clients
- Work with cross functional team of researchers domain experts sales team architects and development teams for marketing collateral creation
- Contribute toward creating artifacts Mailers Newsletters Social Media Posts Webinars Marketing Videos Point of Views Case Studies Blogs Artifacts for Customer Visits etc
- Creatively showcase technology solutions and offerings
- Actively handle work towards marketing campaigns for events to facilitate branding of technologies
- Help ideate and conceptualize content artifacts for Client Contextualization
Technical Requirements:
- Primary skills Domain Marketing Brand Management Domain Marketing Direct Marketing CRM Below the line marketing digital marketing Domain Retail Market Research Technology Digital Marketing Digital Marketing ALL
Additional Responsibilities:
- Ability to work with clients to identify business challenges and contribute to client deliverables by refining analyzing and structuring relevant data
- Awareness of latest technologies and trends
- Logical thinking and problem solving skills along with an ability to collaborate
- Ability to assess the current processes identify improvement areas and suggest the technology solutions
- One or two industry domain knowledge
Preferred Skills:
Domain->Retail->Market Research,Foundational->Brand experience design->Branding->Branding strategy,Technology->Digital Marketing->Digital Marketing - ALL,Technology->Sales and Marketing->Marketing Automation
