Job Summary
We are seeking a strategic and results-driven Head of Digital Marketing to lead the organization's digital growth, customer acquisition, brand visibility, and performance marketing initiatives. The ideal candidate will have 20+ years of experience in marketing, with significant expertise in digital marketing, customer lifecycle management, lead generation, and data-driven growth strategies. Experience in the NBFC, FinTech, Banking, or Financial Services sector will be highly preferred.
The role will be responsible for driving end-to-end digital marketing strategy, optimizing customer acquisition costs, enhancing customer engagement, and delivering measurable business growth across digital channels.
Key Responsibilities
Digital Strategy & Growth
- Develop and execute the organization's digital marketing vision, strategy, and roadmap aligned with business objectives.
- Drive customer acquisition, engagement, retention, and revenue growth through digital channels.
- Identify new growth opportunities and emerging digital trends to strengthen market positioning.
- Lead digital transformation initiatives across marketing functions.
Performance Marketing
- Own and optimize performance marketing campaigns across Google, Meta, LinkedIn, YouTube, and affiliate channels.
- Manage digital marketing budgets and maximize ROI, ROAS, and customer lifetime value.
- Drive lead generation and conversion strategies for lending, financial products, and digital services.
- Monitor campaign performance and implement data-driven optimization strategies.
Brand & Customer Engagement
- Build and enhance the organization's digital brand presence across all customer touchpoints.
- Develop content marketing, social media, and online reputation management strategies.
- Lead customer engagement initiatives through personalized and omnichannel marketing campaigns.
- Strengthen brand awareness, consideration, and customer trust in highly competitive markets.
Analytics & Martech
- Leverage analytics tools and customer insights to drive marketing decisions.
- Establish KPIs, dashboards, and performance measurement frameworks.
- Drive adoption of marketing automation, CRM, and customer journey optimization tools.
- Utilize customer segmentation and predictive analytics to improve campaign effectiveness.
Leadership & Stakeholder Management
- Lead and mentor high-performing digital marketing teams.
- Collaborate with Product, Sales, Technology, Risk, Compliance, and Business teams to achieve organizational goals.
- Manage relationships with digital agencies, media partners, and technology vendors.
- Present marketing performance and strategic recommendations to senior leadership.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA in Marketing or equivalent qualification preferred.
- 20+ years of overall marketing experience, with significant leadership experience in digital marketing.
- Proven track record of driving large-scale customer acquisition and digital growth initiatives.
- Experience managing substantial digital marketing budgets and performance-driven campaigns.
Preferred Experience
- Experience in NBFC, FinTech, Banking, Financial Services, Digital Lending, Payments, or Consumer Finance organizations.
- Strong understanding of financial products, customer acquisition funnels, and regulatory considerations within financial services.
- Experience leading digital marketing for high-growth organizations.
- Familiarity with customer acquisition in digital lending, personal loans, credit products, insurance, or fintech ecosystems.
Technical Skills
- Performance Marketing (Google Ads, Meta Ads, LinkedIn Ads)
- SEO, SEM, ASO, and Content Marketing
- Marketing Automation & CRM Platforms
- Google Analytics, GA4, Adobe Analytics
- Customer Journey Mapping & Lifecycle Marketing
- Lead Generation & Conversion Optimization
- Data Analytics & Marketing Attribution
- Martech Stack Management
Key Competencies
- Strategic Thinking
- Business Growth Orientation
- Customer-Centric Mindset
- Leadership & Team Management
- Data-Driven Decision Making
- Stakeholder Management
- Innovation & Digital Transformation
- Budget & P&L Management
Preferred Candidate Profile
The ideal candidate should have a strong blend of strategic leadership, digital marketing expertise, and business acumen. Candidates from NBFCs, FinTechs, Banks, Digital Lending Platforms, Payments Companies, or other Financial Services organizations with a proven track record of driving digital growth and customer acquisition at scale will be highly preferred.
