Head of Marketing

Digital Marketing Head

Company: D Succeed Learners Pvt. Ltd.

Location: Janakpuri (On-site)

Experience: 6–10+ Years

Industry Preference: EdTech / IT Training / Certification

Reporting To: Director / Management

About the Role

D Succeed Learners is looking for a result-driven Digital Marketing Head to lead our complete digital growth strategy for IT training programs and exam voucher sales.

The ideal candidate should have strong expertise in performance marketing, AI-driven lead generation, funnel optimization, and revenue growth, with proven experience in scaling both B2C sales and B2B corporate leads.

Key Responsibilities

Growth & Strategy

• Develop and execute high-impact digital marketing strategies aligned with business revenue goals.
• Lead and manage digital marketing, SEO, content, and performance teams.
• Drive brand visibility, lead generation, and customer acquisition across all digital channels.

Performance Marketing & AI-Driven Lead Generation

• Manage and optimize campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
• Generate high-quality B2B corporate leads and B2C enrollments using AI-powered targeting and automation.
• Improve ROAS while reducing CPL, CAC, and Cost Per Sale (CPS).
• Handle large marketing budgets with a strong ROI-focused approach.

Funnel Optimization & Conversion

• Optimize the complete customer journey from ad campaigns to lead conversion and sales.
• Improve landing pages, checkout flows, and lead nurturing automation for higher conversions.
• Collaborate with sales teams to improve lead quality and closure rates.

SEO & Brand Building

• Lead SEO strategy for IT certifications, training programs, and exam voucher sales.
• Build strong online brand authority through content marketing and social media campaigns.

Required Skills & Experience

• 6–10+ years of experience in digital marketing and performance marketing leadership roles.
• Strong background in EdTech, IT training, certification, or voucher sales preferred.
• Expertise in Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, SEO, and CRM tools.
• Hands-on experience with AI tools, automation, predictive targeting, and lead scoring.
• Strong analytical, leadership, and team management skills.

Tools & Platforms

• Ads & Analytics: Google Ads, Meta Ads, LinkedIn Campaign Manager, GA4, GTM
• SEO Tools: SEMrush, Ahrefs, Google Search Console
• AI & Automation: ChatGPT, HubSpot AI, marketing automation tools
• CRM & CRO: Lead Management Systems, CRM platforms, conversion optimization tools

Key KPIs

• B2B lead generation and pipeline growth
• Revenue from digital channels and exam voucher sales
• ROAS, CPL, CAC, and conversion rate optimization
• Lead-to-sale conversion improvement

Why Join Us

• Leadership role with direct business impact
• Opportunity to scale a fast-growing IT certification brand
• Innovative, growth-focused work environment with high autonomy and career growth opportunities