Opportunity – Head of Brand Excellence & Enterprise Branding
This opportunity is with one of India's largest and most respected diversified business group, seeking a senior Brand Excellence leader who will shape and elevate branding across a portfolio of market-leading businesses spanning both consumer and industrial sectors.
This is a highly strategic enterprise role that will work closely with business leadership to establish a common framework for brand excellence while enabling individual businesses to strengthen their market position and customer relevance.
Why This Role
This is not a conventional marketing leadership position. It is an enterprise-level mandate that offers the opportunity to influence the branding strategy of a highly diversified business portfolio across multiple industries.
The successful leader will play a pivotal role in creating a unified approach to brand excellence while helping individual businesses strengthen customer experience, market positioning, competitive differentiation, and sustainable value creation.
Key Responsibilities
- Drive enterprise-wide brand strategy across multiple businesses operating in both B2B and B2C markets.
- Define and institutionalize best practices for brand development, positioning, governance, and customer-centric brand building.
- Partner with leadership teams to enhance brand differentiation, customer preference, commercial performance, and long-term enterprise value.
- Build a consistent yet flexible branding framework that can be adopted across businesses with varying levels of brand maturity.
- Identify emerging trends in branding, digital marketing, customer engagement, AI-enabled marketing, and consumer behaviour, ensuring the organization remains ahead of the curve.
- Develop organizational capability through strategic partnerships, knowledge-sharing initiatives, and executive learning programs.
- Influence senior business leaders to embed brand thinking into strategic decision-making and business growth initiatives.
Ideal Background
We are looking for senior leaders who have:
- 18–25 years of experience in Brand Strategy, Corporate Branding, Marketing Excellence, or Customer Experience.
- Successfully built, transformed, or governed brands within large enterprises, diversified business groups, or multinational organizations.
- Experience working across multiple business categories, business units, or brands rather than a single-product environment.
- Strong expertise in brand architecture, positioning, identity systems, portfolio management, and enterprise brand governance.
- Good understanding of customer experience, Voice of Customer (VoC), NPS, customer insights, and analytics-led decision-making.
- Exposure to digital transformation, AI-enabled marketing, and modern customer engagement practices will be an advantage.
- A demonstrated ability to influence CXOs and senior stakeholders while driving cross-functional strategic initiatives at scale.
