Love Letter, a fast-growing fashion and jewelry brand, islooking for a dynamic Head Buyer & Merchandiser to drive the brand's next phase of growth bringing together commercial planning and operational excellence.
You'll work closely with the founder and own the full product lifecycle from range planning to buying, and post-launch performance. This role sits at the intersection of fashion, data, and growth, ensuring that every product decision enhances Love Letter's commercial success and brand positioning. The ideal candidate blends strong fashion sensibility with analytical and commercial acumen, has a sharp eye for both Indian and international fashion markets, and thrives in a high-SKU, high-growth environment.
Key Responsibilities
Trend & Product Strategy
- Collaborate with the founder to define the seasonal and long-term product roadmap in line with brand vision and market trends.
- Track and translate emerging fashion trends into winning, brand-right collections.
- Identify whitespace opportunities and build product capsules around key trend directions.
- Collaborate with design to ensure the product offerings are high-margin, trend-relevant collections with efficient and within target costing, and delivery timelines that ensure profitability and agility.
- Oversee vendor coordination and product launch readiness.
Merchandising, Planning & Analytics
- Own range planning, assortment optimization, and lifecycle management across all SKUs.
- Use data-driven insights to drive reorders, replenishments, and rationalization and exit of underperforming SKUs.
- Conduct monthly and quarterly business reviews to evaluate sell-through, margin, and stock health.
- Develop pricing and margin strategy along with founder.
- Lead the Open-to-Buy (OTB) process to balance inventory investment with revenue targets.
Cross-Functional Collaboration
- Align product flows with sales plans and campaign calendars.
- Partner with creative teams to inform campaigns and drops based on product data and trends.
- Support marketplace and consignment partners with product planning and inventory allocation.
- Ensure timely catalogue planning, markdowns, and in-season reactivity for all channels.
Performance Management
- Track category performance and recommend actions repeats, reorders, markdowns, or exits.
- Monitor competitor offerings and pricing to stay ahead of the market.
- Analyse KPIs such as sales, margin, sell-through, and inventory turnover to drive growth and efficiency.
- Support implementation of new systems, planning tools, and process improvements.
Skills & Experience
- 6+ years of experience in fashion buying, merchandising, or category leadership (accessories, jewelry, lifestyle, or apparel preferred).
- Proven track record of building commercially successful, trend-led product assortments.
- Strong analytical and inventory-planning skills adept with Excel, analytics dashboards, and forecasting tools.
- Excellent vendor negotiation and sourcing network.
- Demonstrated success in leading design, buying, or merchandising teams.
- Ability to thrive in a dynamic, high-growth, digital-first retail environment.
- Bonus: Familiarity with AI-driven product planning or demand forecasting tools.
Preferred Background
- Accessories/Apparel Buying & Merchandising experience.
- Undergraduate degree and/or Masters degree in Fashion Merchandising / Retail Management.
