Skills:
Brand Strategy, Digital Marketing, Campaign Management, Social Media Management, Growth Marketing, Lead Generation,
Job Overview
The Head of Branding & Marketing at Cheran Group Of Companies will lead and strategize comprehensive branding and marketing initiatives to enhance the institution's value proposition. This is a full-time, mid-level position based in Chennai, focusing on driving institutional growth and visibility through innovative marketing strategies.
Qualifications And Skills
- Extensive experience in formulating and executing brand strategy to elevate institutional reputation and market share (Mandatory skill).
- Proven expertise in digital marketing, leveraging online platforms for brand amplification and student engagement (Mandatory skill).
- Strong background in growth marketing, developing targeted campaigns to drive enrollment and institutional reach (Mandatory skill).
- Advanced ability to manage and optimize multi-channel marketing campaigns, ensuring consistent, high-impact messaging.
- Demonstrated skill in social media management, driving audience engagement and brand awareness through curated content.
- Proficiency in lead generation strategies tailored for educational institutions, converting prospective inquiries into enrollments.
- Excellent analytical skills to monitor campaign performance and suggest actionable improvements for marketing effectiveness.
- Educational background in marketing, communications, or related fields, with a passion for innovative educational methodologies.
Roles And Responsibilities
- Design and execute comprehensive branding strategies that reflect the institutions mission, vision, and values.
- Lead digital marketing initiatives, including website development, SEO, email marketing, and online advertising.
- Oversee growth marketing campaigns to drive student enrollments and increase the institutions market presence.
- Develop and manage multi-platform marketing campaigns, ensuring alignment with institutional goals.
- Supervise social media engagement across educational platforms, ensuring active and meaningful community interaction.
- Track, analyze, and report campaign performance metrics to stakeholders, with recommendations for continuous improvement.
- Collaborate with academic and administrative teams to ensure brand messaging consistency across all communication channels.
- Identify new opportunities for brand partnerships, public relations, and community outreach to bolster institutional growth.
Desired Candidate Profile
- Candidates should possess MBA in Marketing (Regular streams).
- A minimum 10 years of experience in a Branding & Marketing and at least 5 years as lead the marketing team.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Hands-on experience with digital marketing: social media marketing, video marketing, content marketing, SEO, online advertising, and mobile marketing.
