Growth Marketing Manager (Intake & Onboarding)

Growth Marketing Manager (Intake & Onboarding)

Softobiz Technologies | Healthcare GCC

About the Engagemen

tSoftobiz Technologies is hiring for its Global Capability Center (GCC) partnership with a leading US-based digital health company. This role is based in India and will be fully embedded within the GCC, supporting a high-growth direct-to-consumer telehealth platform serving patients across the United States

.
Role Overvi

ewIn this role, the intake is not just a form. It is the beginning of the customer relationship, the sales process, the trust-building process, and one of the most important conversion points in the busines

s.We are looking for someone to fully own and optimize the patient intake experience — from the moment a user clicks an ad through intake completion, approval, onboarding, and conversion into a long-term membe

r.This person will obsess over how humans think, behave, hesitate, trust, convert, and abandon throughout the intake journey. You will combine psychology, product thinking, marketing, analytics, experimentation, and operational execution to create a best-in-class intake experience that feels simple, trustworthy, supportive, and frictionles

s.You will work cross-functionally across growth, engineering, design, lifecycle marketing, operations, clinical, and support teams to continuously improve conversion rates, customer experience, retention, and unit economic

s.
What You'll

• OwnEnd-to-end ownership of the Healthcare GCC's patient intake experie
• nceIntake funnel optimization across web, mobile, and lifecycle touchpoi
• ntsConversion rate optimization and experimentation strat
• egyPatient onboarding flows and activation experien
• cesIntake abandonment reduction and recovery syst
• emsIntake messaging, positioning, and trust-building experien
• cesCross-sell and upsell opportunities throughout onboard
• ingIntake analytics, reporting, and funnel diagnost
• icsCoordination between marketing, product, clinical, support, and operations te
• amsIntake-related AI automations and workflow improveme
• ntsOngoing iteration of intake questions, flow logic, UX, and messag

ing
What You'll Be Thinking About D

• ailyWhy are users dropping at this s
• tepWhat emotion is the customer feeling h
• ereDoes this question create anxiety or tr
• ustIs this experience helping users feel confident and suppor
• tedHow do we reduce friction without sacrificing qual
• ityHow do we improve CAC efficiency through better convers
• ionWhat messaging creates the highest trust and completion ra
• tesWhat experiments should we run n
• extHow do we make the intake feel less like paperwork and more like guida

nce
Responsibil

• itiesAnalyze intake funnel performance and identify conversion opportun
• itiesRun A/B tests and iterative experiments across intake
• flowsPartner with designers and engineers to improve UX and conve
• rsionBuild dashboards and reporting around funnel performance and cohort beh
• aviorWork closely with lifecycle marketing on SMS, email, and re-engagement
• flowsPartner with support teams to identify customer pain points and conf
• usionCollaborate with clinical and compliance teams to ensure safe and compliant experi
• encesImprove intake-to-order conversion, approval rates, retention, and contribution m
• arginDevelop systems to recover abandoned users and improve completion
• ratesOwn intake KPIs and continuously improve performance over

time
Qualific

• ations6–8+ years in growth product, conversion optimization, onboarding, lifecycle marketing, e-commerce, or related
• fieldsStrong understanding of customer psychology and conversion be
• haviorExperience optimizing funnels, onboarding experiences, or subscription busi
• nessesComfortable working with analytics, experimentation, and data-driven decision
• makingStrong product instincts with the ability to balance business goals and customer expe
• rienceAbility to work cross-functionally and move quickly in a high-growth envir
• onmentExcellent written communication and customer e
• mpathyExperience with DTC, healthcare, telehealth, subscription, or e-commerce businesses is a stron

g plus
Bonus

• PointsExperience with telehealth or healthcare consumer j
• ourneysExperience with lifecycle tools such as Customer.io, Braze, Klaviyo, or
• HubSpotFamiliarity with analytics platforms such as Mixpanel, Segment, BigQuery, or No
• rthbeamExperience using AI tools and automation systems to improve workflows and personal
• izationStrong understanding of direct response marketing and performance c

reative
Success in This Role Lo

• oks LikeHigher intake completi
• on ratesLower CAC through improved co
• nversionIncreased approval and purcha
• se ratesBetter retention and customer sati
• sfactionFaster experimentatio
• n cyclesReduced friction across the patient
• journeyA patient experience that feels premium, trustworthy, and ef

fortless
This role sits at the heart of one of the most important products in a high-growth digital health business. The right person understands that small moments inside a funnel can dramatically impact trust, conversion, retention, and long-term customer value — and is excited to own and improve every one

of them.
About Softobiz Te

chnologies
Softobiz Technologies is a technology and product services company headquartered in India, operating Global Capability Centers (GCCs) for leading international clients across healthcare, fintech, and enterprise software. Our GCC model enables world-class talent in India to work directly within the product and engineering teams of our global partners, contributing meaningfully to product strategy, growth, and