Key Responsibilities
Own SEO strategy for website & blog (on-page, off-page, technical).
Keyword research focused on EV buyers, charging users, dealers, franchise leads.
Use AI Tools (ChatGPT, Gemini, Etc.) To
Generate SEO-optimized blogs, FAQs, app descriptions, landing pages.
Create content briefs and outlines for faster content production.
Track rankings, impressions, and clicks using Search Console & other tools.
- App Install Growth & Play Store Optimization:
Improve Play Store SEO (ASO) app title, description, screenshots, keywords, reviews strategy.
Run and optimize Meta Ads + Google Ads for app installs.
Work with product team to improve onboarding, retention, and reviews.
- Meta Ads (Facebook + Instagram):
Plan, Run, And Optimize Ad Campaigns For
App installs
Test ride & sales leads
Franchise/dealer enquiries
Follower & engagement growth
Set up proper tracking (pixels, events, UTM tags) and build reports for CPL, CAC, ROAS.
- LinkedIn Growth & Brand Building
Grow LinkedIn company page + founder personal brand.
Post about EV industry, startup journey, dealer success stories, funding updates, etc.
Generate B2B leads (dealers, investors, corporate clients, fleet buyers).
Plan educational + review content around EVs, charging, EMI, subsidies, comparisons.
Coordinate script writing, shooting, and basic editing (or manage freelancers).
Optimize YouTube thumbnails, titles, tags, and descriptions for reach & subscribers.
- Social Media & Content Creation
Own content calendar for Instagram, Facebook, LinkedIn, YouTube, and others.
Create Or Coordinate
Reels, posts, carousels, stories
Blog posts, FAQs, emailers, push notifications
Maintain consistent brand voice and visual identity.
- Google Merchant & E-Commerce/Dropshipping
Set up and manage Google Merchant Center for listing vehicles, accessories, and products.
Coordinate with suppliers for dropshipping/inventory light models where applicable.
Ensure correct product feeds, pricing, discounts, and campaign structures.
- Online PR & News Articles
Get the brand featured in online news portals, blogs, and EV communities.
Draft press releases, founder stories, launch updates, success stories.
Build relationships with auto journalists, EV bloggers, and influencers.
- Offline Marketing & Lead Tracking
Plan And Execute Local Marketing Around Experience Stores/showrooms
Store branding, pamphlets, banners, standees
College & corporate campus activities
Society/Apartment events, test-ride camps
Create a system to track leads and sales from offline campaigns (Excel/CRM).
Work closely with store staff to improve conversion from walk-ins & leads.
- Analytics & Reporting Set up and monitor dashboards (GA4, Meta Ads, basic CRM/Sheets).
Track: installs, leads, calls, test rides, showroom visits, bookings, revenue.
Present weekly and monthly reports with what worked / what didn't / next steps.
About Company: BAV Electric is building an end-to-end electric vehicle (EV) ecosystem under BHASUSA Technologies Pvt. Ltd.
We help customers discover, compare, and buy electric bikes, scooters, autos, and cars through our mobile app, website, and offline experience stores. Along with vehicles, we also support EV charging, service, accessories, and financing, so that a first-time EV buyer feels completely guided from confused to confident.
