Key Responsibilities
- Drive demand generation for the platform by identifying, engaging, and converting target users.
- Develop and scale multiple demand channels including digital marketing, community outreach, corporate partnerships, and healthcare affiliates.
- Create and refine user acquisition strategies tailored to different target segments and use cases.
- Design compelling value propositions for diverse user groups based on disease conditions, age segments, and health goals.
- Build and optimize user funnels from awareness to in-clinic visits and platform usage.
- Work on user retention, continuity, and engagement strategies to improve long-term value (LTV).
- Analyze and manage unit economics, including marketing costs, operations, and overall business performance.
- Collaborate with cross-functional teams to align growth strategies with business goals.
- Experiment with new growth ideas, channels, and campaigns to scale the platform effectively.
About Company: BetterWay is an outcome-focused, full-stack, chronic care platform, deeply rooted in the Ayurvedic science of holistic medicine. We own the patients journey end to end, making it transparent and accessible for urban users, who suffer from a chronic lifestyle disorder.
