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PlaySimple Games

Growth Manager(Marketing Manager)

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  • Posted 20 hours ago
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Job Description

As a Growth Manager, you will be a key member of our team tasked with growing our user base and expanding our audience. If you enjoy, strategically planning, developing and executing integrated marketing programs across several platforms (i.e.: Facebook, Google, Applovin, and more) that will generate the demand, growth and subsequent acquisition of users across our entire game portfolio, you'll love this job.

Requirements

What's required of you:

  • Grow our mobile user base and drive traffic through paid advertising

  • Work with multiple advertising channels.

  • Measure campaign effectiveness, return on marketing spend, performance and campaign ROI.

  • Identify new partner, platform, and optimization opportunities to drive campaign performance.

  • Develop test plans, measure performance, and make recommendations based on testing.

  • Partner with International and Localization teams to support International advertising as appropriate

  • Provide analytical insight into mobile trends and strategize adjustments to increase our audience

  • Uncover creative and non-traditional means to capitalize on untapped sources of traffic

  • Synthesize external and internal data along with team feedback to develop coherent roadmaps and test plans for growing our player audience

  • Build and expand relationships with external partners, publishers and traffic sources

  • Manage ongoing optimization of the acquisition funnel including A/B and multivariate testing

  • Work effectively across multiple internal teams (product, creative, engineering, etc.) to deliver successful end-to-end campaign definition, development and execution

Qualifications and Skills Required:

  • Intuitive grasp of data and strong with Excel.

  • Genuine interest in social, gaming, analytics and advertising a must.

  • Analytical and data-focused with experience in mobile analytics, optimization.

  • Proactive, energetic self-starter who thrives on getting things done

  • Exceptional communications skills: written, verbal as well as presentation abilities

  • SQL and/or Programming Experience a plus.



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About Company

Job ID: 134696641