Growth Manager

Key Responsibilities

Growth & Performance Marketing

● Plan, execute, and optimise customer acquisition campaigns across channels, including Meta, Google Ads, LinkedIn, Native Ads, WhatsApp, RCS, and other digital platforms.

● Manage campaign budgets, bidding strategies, audience targeting, and performance optimisation.

● Monitor and improve key growth metrics, including CAC, CPL, ROAS, Conversion Rate, Retention Rate, and Customer Lifetime Value (LTV).

● Identify new growth opportunities through experimentation, partnerships, and emerging channels.

● Work closely with creative and content teams to improve campaign effectiveness and conversion rates.

CRM & Lifecycle Marketing

● Own lifecycle marketing initiatives across Email, SMS, Push Notifications, WhatsApp, RCS, and In-App channels.

● Build and optimise customer journeys including onboarding, activation, engagement, retention, reactivation, and loyalty programs.

● Design and execute automated campaigns using platforms such as CleverTap, MoEngage, Netcore, WebEngage, or similar tools.

● Drive user engagement, repeat transactions, and retention through personalised communication strategies.

Analytics & Optimization

● Analyse user behaviour, campaign performance, and funnel drop-offs to identify growth opportunities.

● Build dashboards and reports to track business and marketing KPIs.

● Conduct A/B testing across creatives, landing pages, messaging, audience segments, and user journeys.

● Leverage data and insights to continuously improve campaign performance and user experience.

Cross-Functional Collaboration

● Partner with Product, Engineering, Design, Analytics, and Business teams to execute growth initiatives.

● Collaborate with external agencies, marketing partners, and vendors when required.

● Ensure proper campaign tracking, attribution, and measurement across all marketing channels.

Requirements

● 4–6 years of experience in Growth Marketing, Performance Marketing, Digital Marketing, CRM, or Lifecycle Marketing.

● Strong hands-on experience managing Meta Ads, Google Ads, LinkedIn Ads, and other paid acquisition channels.

● Hands-on experience with CRM and marketing automation platforms such as CleverTap, MoEngage, Netcore, WebEngage, HubSpot, or similar tools.

● Strong understanding of customer lifecycle marketing, retention, engagement, and conversion optimisation.

● Proficiency in campaign analytics, attribution, reporting, and funnel analysis.

● Experience conducting A/B tests and implementing data-driven growth strategies.

● Strong analytical skills with working knowledge of Excel, Google Analytics (GA4), Looker Studio, SQL, or similar analytics tools.

● Excellent communication, stakeholder management, and problem-solving skills.

● Experience in Fintech, Consumer Internet, E-commerce, SaaS, or high-growth startups is preferred.

Preferred Skills

● Experience with WhatsApp Business API, RCS, Push Notifications, and Marketing Automation platforms.

● Familiarity with AppsFlyer, Mixpanel, Amplitude, GA4, or similar analytics tools.

● Understanding of audience segmentation, personalisation, experimentation frameworks, and growth loops.

● Experience working with first-party data and Customer Data Platforms (CDPs).

Success Metrics

● Customer Acquisition Cost (CAC)

● Lead-to-Conversion Rate

● Revenue Growth & ROAS

● User Activation & Engagement Rates

● Retention & Repeat Transaction Rate

● Customer Lifetime Value (LTV)

● Marketing Campaign Performance Metrics

● Growth in Active Users, Leads, and Transactions