Growth Manager

Position: Growth Manager Casual / Social Games

Location: On-site Surat

Experience: 5+ Years in Growth, Product Marketing, or Gaming Ecosystem

Employment Type: Full-time

THRYL, powered by Glazer Labs, is India's first gaming super-app, bringing together esports, casual/social games, live streaming, and tokenized rewards. With 400K+ users, 74K DAU, and 20,000+ hyper-casual games, THRYL is on track to reach 1M+ installs by December 2025.

Casual/Social Games are a core growth pillar. We are seeking a Growth Manager who will lead strategies to scale MAU to 500K+ in the next 1214 months while unlocking sustainable monetization from player engagement.

The Growth Manager will own acquisition, retention, engagement, and monetization strategies for THRYL's casual/social game vertical. This role requires a balance of data-driven growth hacking, creative campaign execution, and deep understanding of gaming ecosystems.

1. Growth & Acquisition

• Build and execute growth campaigns across organic, influencer, referral, and paid channels.
• Scale campus ambassador & creator-led programs to boost installs.
• Drive cross-promotion between THRYL's esports and social gaming ecosystem.

2. Engagement & Retention

• Design daily streaks, leaderboards, quests, and season passes to drive stickiness.
• Integrate social loops (friends, communities, creator ladders) to improve network effects.
• Monitor cohorts to improve Day 1/Day 7/Day 30 retention rates.

3. Monetization

• Scale offerwall completions, in-game ads, and micro-subscriptions.
• Optimize reward catalog pricing and align rewards with monetizable actions.
• Work with ad networks to increase eCPM and fill rates.

4. Analytics & Reporting

• Track key KPIs: DAU, MAU, ARPU, ARPPU, LTV, Churn.
• Build growth dashboards with product/data teams for real-time decision making.
• Conduct A/B tests for onboarding, gameplay incentives, and reward flows.

5. Leadership & Collaboration

• Own and deliver the 1214 month roadmap to 500K MAU.
• Collaborate with product, design, and tech teams to prioritize growth features.
• Mentor growth associates, set weekly OKRs, and report progress to leadership.
  

• Bachelor's or Master's degree in Business, Marketing, or related field.
• 5+ years of proven growth experience in consumer apps, gaming, or digital ecosystems.
• Track record of scaling MAU and revenue in high-growth environments.
• Strong knowledge of growth frameworks, retention strategies, and A/B testing.
• Analytical mindset with experience in PostHog, Mixpanel, Firebase, or similar tools.
• Deep understanding of gaming monetization (ads, offerwalls, subscriptions).
• Strong leadership, communication, and stakeholder management skills.
  

• Experience in casual/social gaming apps or consumer engagement platforms.
• Familiarity with Web3 / token-based rewards.
• Strong network with publishers, creators, and community managers.
• Experience running creator/influencer-led growth campaigns.
  

• Opportunity to scale a gaming ecosystem to 500K+ MAU.
• Competitive compensation with performance-linked bonuses.
• Equity options to share in THRYL's growth.
• Comprehensive health and wellness perks.
• Professional growth opportunities: certifications, conferences, leadership training.
  

Objective: Scale Casual/Social Games MAU from current base to 500K+ within 1214 months and generate revenue from player engagement.

1. Acquisition

• Campus Ambassadors: Expand to 2,500+ students driving installs via challenges & referral rewards.
• Creator-Led Growth: Partner with 100+ micro-influencers for social game tournaments.
• Performance Marketing: Run small-scale pilots with strict CAC vs LTV guardrails.
• Cross-Promotion: Convert esports users into casual game players through reward-linked campaigns.

2. Engagement & Retention

• Launch daily streak rewards to improve D1/D7 retention.
• Roll out monthly cross-game leaderboards with prize pools.
• Build community ladders and friend-invite bonuses for social loops.
• Introduce mini season passes for casual players with low-cost subscription tiers.

3. Monetization

• Optimize offerwall completion funnel with better task visibility.
• Integrate ads + rewarded video loops across high-traffic casual games.
• Expand reward catalog to include popular vouchers (gaming credits, OTT, lifestyle brands).
• Experiment with micro-subscription bundles (4999/month).

4. Measurement & Reporting

• Weekly growth dashboard tracking MAU, DAU, ARPU, completion rates, retention curves.
• Monthly reporting to senior management with variance vs targets.
• Continuous A/B testing on onboarding, reward placements, and notifications.
  

• Q1 (03 months): Build referral loops, launch new leaderboard formats, optimize offerwall visibility.
• Q2 (46 months): Scale campus ambassador program nationwide, onboard 50 creators, roll out daily streaks.
• Q3 (79 months): Introduce season passes, expand ad integrations, optimize ARPU via catalog revamp.
• Q4 (1012 months): Double down on top-performing channels, optimize LTV:CAC ratio, scale to 500K MAU.

Proposal Summary to Senior Management:

With focused execution across acquisition, engagement, and monetization, THRYL can scale casual/social games to 500K+ MAU within 1214 months, while simultaneously generating revenue through offerwalls, ads, and subscriptions. This vertical will create a sticky, monetizable user base that complements esports growth and strengthens THRYL's position as India's gaming super-app.