4-5 years
a month ago
Job Description

Our client is looking for someone who thrives in the very early stages of a company and is self-motivated, a multi-tasker, and a demonstrated team player. This is a leadership role and will require mentoring the team to consistently deliver breakthrough marketing ideas that in turn would drive substantial growth. The candidate will get the best learning experience working directly with the founding team.

They are someone who is currently living in Bangalore or is willing to relocate later and can start immediately or have a notice period of fewer than 30 days

Job Responsibilities

  • Define, understand & identify key success metrics and strategies for all Activation programs
  • Track and analyse performance and constantly identify improvements to drive maximum usage and achieve business objectives
  • Design & own product roadmap.
  • Ensure steady execution of product life cycle processes from idea to final launch for Activation programs/projects
  • Collaborate with the design team and guide their investments for research, prototyping, experimentation, and overall design thinking
  • Build Data Analytics and guide investments in data analysis for a high-impact conversational, prediction, and personalization strategy
  • Coordinate with internal business verticals stakeholders to understand and build retention strategy for the organization
  • Gather, review, and interpret qualitative & quantitative data to uncover new product insights.
  • Ability to take initiative and address something hands-on, you persevere when others give up

Mandatory Requirements

  • Demonstrable experience of 5-6 years in leading and managing Mobile app marketing, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimising product and user funnels
  • Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

Preferred Requirements

Knowledge of website analytics tools (e.g., Appsflyer, Mixpanel, Webengage, Metabase etc.)

Qualities

  • Structured problem-solving skills.
  • Willingness to learn, experiment and grow.
  • Good communication skills
  • Consumer First, Data Driven, Hustler, First-principles approach
  • Analytical, Courageous, Knows how to get things done

Eligibility Criteria

  • Experience of 4-5 years in growth and marketing role
  • Experience in scaling a product and scaling a company from 1x to N
  • Experience working in a B2C tech start-up

What's For The Candidate

  • CTC is based on competency and potential and par with the industry standards
  • A fun and receptive work culture which promises to never get mundane
  • Incredible learning and exposure to every aspect of a funded financial start-up as an early member, working directly with the founders
  • Recognition and experience of working on a platform with an exponential user growth curve
  • Flexible work hours and remote work options at times.

About The Organisation

Our Client is a consumer finance company that makes investing simpler through gaming, activating idle savers and building healthier financial profiles. It's a game-based saving and investment application for the gen-z and young millennials of India to Save, Play and Earn returns more than a traditional savings bank account. The company aims to merge the world of gaming and finance to build better financial profiles for its users and engage them in healthy finance through gaming.

Started in November 2020, it has over 5 Lakh users engaging in a mix of several widely popular games and investing in interesting alternative investment assets such as Digital Gold and P2P Funds. It has received institutional backing from prestigious national investors like IIM-A's incubator fund, Upsparks and angels like Ashneer Grover, along with international investors such as Entrepreneur First and Y Combinator. It has been featured in sources such as TechCrunch, Inc42 and Yourstory for disrupting the fintech space in an unprecedented way.

Thanks.

JOB TYPE

Industry

Other

Function

Skills

Mobile app marketing
display advertising campaigns
structured problem-solving skills
data-driven approach
website analytics tools
product and user funnels

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