The Cogent
Location: Jaipur
Position: Graphics Designer
Experience: 2 4 Years
Overview:
Join The Cogent Creative Team as a Graphics Designer focused on branding. This role is ideal for someone with a strong sense of design aesthetics, a deep understanding of branding principles, and hands-on expertise in both traditional and AI-powered design tools. As part of our innovative creative unit, you will conceptualize and execute visuals that align with client objectives and modern design trends.
Roles & Responsibilities:
- Develop and execute visual concepts that effectively communicate brand messages to target audiences.
- Utilize both traditional design software and AI-enhanced tools to produce engaging content.
- Collaborate with the creative team to maintain brand consistency across all designs.
- Adapt graphics for various platforms, including digital, print, and responsive web.
- Stay current with industry trends, particularly in AI-driven design automation and innovation.
- Translate creative briefs into visually appealing assets that drive results.
Requirements & Skills:
- Experience: Minimum 2 years in Graphic Design with a focus on branding.
- Proficient in Adobe Suite (Photoshop, Illustrator, InDesign) and CorelDRAW.
- Strong grasp of design principles, colour theory, typography, and composition.
- AI Tools Proficiency (Preferred):
- Familiarity with tools like Adobe Firefly, Canva AI, Midjourney, DALLE, Runway ML, or similar for design ideation and execution.
- Ability to leverage generative AI to enhance speed and quality of design production.
- Print & Digital Expertise: Understanding of print media requirements and responsive design practices.
- Strong communication skills and attention to detail.
- A degree or diploma in Graphic Design or a related field.
- Knowledge of logo design, illustration, and current creative trends.
- A growth mindset with a passion for innovation and storytelling through design.
