ROLE DEFINITION
The entire process of defining requirements, visualizing and creating graphics including illustrations, logos, layouts, photos and videos.
RESPONSIBILITY DELIVERABLES
- SOCIAL MEDIA POSTS & VIDEOS
- OTHER DESIGN CREATIVES
- LEARNING AND FOLLOWING THE TRENDS
TASKS &ACTIVITIES
- SOCIAL MEDIA POSTS & VIDEOS
- Study design briefs and determine requirements
- Plans concepts by studying information and materials.
- Conceptualize visuals based on requirements
- Prepare rough drafts and present ideas
- Use the appropriate colors and layouts for each graphic.
- Work with copywriters and the creative director to produce the final design.
- Ensure final graphics and layouts are visually appealing and on-brand.
- Send completed designs for proofreading to creative writer
- Amend designs after feedback
- OTHER DESIGN CREATIVES
- Follow the design process ( 1 - 8) of social media posts and videos
- After getting approval from the internal team, send the same across to the client for approval
- Amend designs if there is any feedback
- Develop illustrations, logos, Videos, U/I and other designs using software,
- LEARNING AND FOLLOWING THE TRENDS
- Maintain technical knowledge by attending design workshops; reviewing professional publications; and participating in professional societies.
- Contributes to team effort by accomplishing related results as needed.
MEASUREMENT METRICS
- No. of creative posts & Videos made
- No. of ideas presented
- Client satisfaction
- On-time processes and delivery
