Google and Meta Ads Specialist (Toys Category)

About Kidology

Kidology is one of India's fastest-growing kids toy and learning products

brands, offering innovative and engaging products for children. With a strong

presence across marketplaces, D2C channels, and retail networks, we are

looking for a Performance Marketing Manager to lead customer acquisition and

revenue growth through data-driven marketing strategies.

Job Summary

We are seeking an experienced Performance Marketing Manager with expertise

in Google Ads and Meta Ads to drive customer acquisition, scale campaigns,

and optimize ROAS across multiple channels. The ideal candidate should have

prior experience in e-commerce, D2C, or consumer brands and possess a

strong analytical mindset with a proven track record of managing large

advertising budgets.

Key Responsibilities

Performance Marketing Strategy

● Develop and execute customer acquisition strategies across Google and

Meta platforms.

● Plan and manage annual and monthly media budgets.

● Drive revenue growth while maintaining target CAC and ROAS.

● Identify growth opportunities and scale campaigns efficiently.

Google Ads Management

● Manage and optimize Search, Shopping, Performance Max, Display, and

YouTube campaigns.

● Conduct keyword research and competitor analysis.

● Monitor campaign performance and optimize bidding strategies.

● Improve conversion rates and quality scores.

Meta Ads Management

● Manage Facebook and Instagram ad campaigns across prospecting,

retargeting, and retention funnels.

● Create and optimize campaign structures for scaling.

● Develop audience segmentation and lookalike strategies.

● Test creatives, copy, and targeting to maximize performance.

Analytics & Reporting

● Monitor KPIs such as ROAS, CAC, CPA, CTR, Conversion Rate, and LTV.

● Prepare daily, weekly, and monthly performance reports.

● Analyze campaign data and provide actionable insights.

● Track attribution and customer journeys using GA4 and Meta tools.

Conversion Rate Optimization

● Collaborate with creative and website teams to improve landing pages.

● Conduct A/B testing on creatives, audiences, and funnels.

● Optimize website conversion rates and customer experience.

● Improve funnel performance and reduce customer acquisition costs.

Marketplace & E-commerce Growth

● Drive traffic and sales for D2C websites and marketplace channels.

● Coordinate with Amazon, Flipkart, FirstCry, and Quick Commerce teams.

● Support product launches and seasonal campaigns.

● Manage promotions and customer acquisition initiatives.

Cross-functional Collaboration

● Work closely with Creative, E-commerce, Product, and Content teams.

● Coordinate with agencies and external partners.

● Ensure alignment between marketing campaigns and business objectives.

Required Skills

● Strong expertise in Google Ads and Meta Ads.

● Hands-on experience with GA4, Google Tag Manager, and Meta Business

Manager.

● Deep understanding of attribution models and conversion tracking.

● Strong analytical and problem-solving skills.

● Experience managing large advertising budgets.

● Excellent communication and stakeholder management skills.

● Data-driven approach with a focus on ROI and profitability.

Technical Skills

● Google Ads

● Meta Ads Manager

● Google Analytics 4 (GA4)

● Google Tag Manager (GTM)

● Google Merchant Center

● Looker Studio

● Excel & Google Sheets

● CRM and Marketing Automation Tools

Educational Qualification

● Bachelor's degree in Marketing, Business, or related field.

● MBA in Marketing preferred.

● Google Ads and Meta certifications are an added advantage.

Preferred Industry Experience

Candidates with prior experience in:

● E-commerce

● D2C Brands

● Consumer Goods

● Toys & Kids Category

● FMCG

● Lifestyle Brands

Key Performance Indicators (KPIs)

● Return on Ad Spend (ROAS)

● Customer Acquisition Cost (CAC)

● Revenue Growth

● Conversion Rate

● Cost Per Acquisition (CPA)

● Customer Lifetime Value (LTV)

● Website Traffic and Engagement

● Overall Marketing ROI

Preferred Candidate Profile

● 5–10 years of experience in Performance Marketing.

● Proven experience managing Google and Meta advertising budgets.

● Strong understanding of e-commerce funnels and customer journeys.

● Experience scaling brands through paid media.

● Ability to thrive in a fast-paced startup environment.

Why Join Kidology

● Opportunity to drive growth for one of India's leading kids brands.

● High ownership and direct impact on revenue.

● Dynamic and entrepreneurial work environment.

● Exposure to multi-channel growth and marketing strategies.

● Opportunity to work closely with leadership

Reach out to: [Confidential Information]