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Google Ads - PPC Executive

Early Applicant
  • 4 weeks ago
  • Be among the first 50 applicants

Job Description

Key Responsibilities:
  1. Campaign Management:
  • Assist in setting up, managing, and optimizing PPC campaigns on platforms like Google Ads, Bing Ads, Facebook Ads, and others.
  • Work with keywords, ad copies, bids, and budgets to optimize campaign performance.
  • Monitor and analyze PPC trends and competitor advertising.
  1. Keyword Research:
  • Perform detailed keyword research to identify target keywords and phrases.
  • Use tools such as Google Keyword Planner, SEMrush, or Ahrefs for insights and optimization.
  1. Ad Creation & Testing:
  • Write engaging ad copy for different campaigns and ad formats.
  • Conduct A/B testing of ads to improve performance (e.g., headlines, descriptions, CTA buttons).
  • Design image-based ads (if needed) and collaborate with graphic designers where required.
  1. Bid Management:
  • Manage and adjust bids to optimize cost per acquisition (CPA) and return on investment (ROI).
  • Monitor daily and monthly budgets to prevent over- or underspending.
  1. Analytics & Reporting:
  • Track and report key performance indicators (KPIs) like click-through rates (CTR), conversions, and cost-per-click (CPC).
  • Use tools like Google Analytics and other tracking software to generate insights on campaign performance.
  • Provide weekly/monthly performance reports to stakeholders and suggest actionable improvements.
  1. Audience Targeting:
  • Utilize audience targeting and segmentation to improve campaign effectiveness.
  • Experiment with remarketing and custom audience strategies.
  1. Collaboration:
  • Collaborate with the creative and development teams for landing page optimization.
  • Work closely with the marketing team to align PPC campaigns with broader marketing strategies.
  1. Campaign Optimization:
  • Regularly review and optimize campaigns based on performance data.
  • Identify trends and insights to maximize ROI in paid search campaigns.
  1. Stay Updated:
  • Stay informed of the latest trends in PPC, search engine marketing (SEM), and paid social media.
  • Keep up-to-date with platform updates and changes in ad policies.
Required Skills & Qualifications:
  • Experience: 1 to 2 years of hands-on experience managing PPC campaigns on platforms like Google Ads, Bing Ads, and Facebook Ads.
  • Analytical Skills: Strong analytical ability to review data, interpret metrics, and adjust strategies accordingly.
  • Tools: Proficiency with PPC tools such as Google Ads, Google Analytics, SEMrush, Moz, and other similar tools.
  • Communication: Excellent written and verbal communication skills.
  • Attention to Detail: Ability to manage campaigns efficiently and spot optimization opportunities.
  • Certifications (preferred but not mandatory): Google Ads Certification, Facebook Blueprint Certification.
Educational Background:
  • Bachelors degree in Marketing, Business, or related fields preferred, but relevant experience is highly valued.

This role is a great stepping stone for someone to advance further into PPC management roles such as Senior PPC Executive or PPC Manager with more experience.

More Info

Industry:Other

Job Type:Permanent Job

Skills Required

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Date Posted: 13/10/2024

Job ID: 96084233

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Last Updated: 20-10-2024 03:24:58 PM