Google Ads Expert

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Roles and Responsibilities
The ideal team member will be responsible for driving business results for clients through
digital marketing
Analyse Campaign Requirements
Create Campaign Strategy
Identify the Right Targeting Methods
Prepare Ad Content and Creatives
Setup Landing Pages
Setup Campaign
Manage, review, and perform daily account responsibilities associated withGoogle Ads, Bing
Ads, and other search platforms for a variety of clients.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression
share, quality score, and other important account metrics.
Be involved in keyword selection and audience targeting
Provide recommendations and execute strategies for keyword opportunities, campaign
structuring, targeting, display network, and other facets of paid search in accordance with
client goals.
Generate and Share Reports
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g.Google Ads, Bing Ads)
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce the risk of click fraud
Keep abreast of PPC and SEM trends.