General Manager Marketing (Digital, Social & Content)

General Manager – Marketing (Digital, Social & Content)

Location: Coimbatore

Experience: 6–8 Years

Industry: Healthcare / Hospital

Role: Own Digital Marketing, Social Media, Content Marketing, Campaign Management, Agency Management, and Marketing Analytics across 30+ hospital centres.

Key Responsibilities

• Drive Digital Marketing across Search, Social & Performance channels
• Develop campaign briefs and coordinate with agency partners
• Manage Social Media, Content Strategy & Content Calendar
• Own Marketing Budget, Spend Mix & ROI
• Track campaign performance using Google Analytics (GA) & Meta
• Work closely with centre teams to improve patient acquisition and customer funnel performance

Required Skills

• 6–8 years in Digital Marketing / Social Media / Content / Brand Marketing
• Agency-facing or in-house brand experience preferred
• Strong in Google Analytics, Meta Ads, Customer Funnel, Performance Marketing
• Experience managing multiple campaigns and stakeholders
• Knowledge of AI/LLM tools is a plus
• Tamil language is mandatory

Highlights

• Individual Contributor role with high ownership
• Opportunity to build end-to-end healthcare marketing
• Strong growth path into Marketing Leadership