- Company: KaaryaConnect
- Location: Remote (strong preference for candidates based in Hyderabad, Telangana, or AP)
- Employment Type: Freelance / Contract (with potential to extend)
- Experience: 3+ years in industry
- Compensation: Negotiable
- Start: Immediate in the next 24hrs
Company Description
KaaryaConnect is a growing startup focused on connecting households and communities with trusted, traditional service providers - purohits, astrologers, caterers, photographers, decorators, musicians, and more. We are building a digital ecosystem that respects Sanatana Dharma, local culture, and trust, while delivering a simple, app-based experience across India.
We are a product-first, design-conscious team working across web and mobile apps, onboarding, and digital campaigns. As we scale provider onboarding and customer acquisition, we are looking for a freelance Graphic & Video Designer to own our visual storytelling across platforms.
Role Summary
We are looking for a hands-on graphic and video designer who can create:
- Short promotional videos and reels
- App explainer and onboarding videos (screen-record + overlays)
- Posters, banners, thumbnails, and performance creatives for digital campaigns
- Consistent visual assets aligned with our brand, in collaboration with UI/UX designers and developers
You will work closely with the Onboarding & Field Marketing Manager, UI/UX team, and Founders to support provider onboarding, marketing campaigns, and in-app communication.
Role Description
In this role, you will:
- Own the end-to-end creative output for video, static, and motion graphics.
- Convert product flows, app screens, and onboarding journeys into clear, engaging explainer videos.
- Support the onboarding team with creatives for provider recruitment, training, and communication.
- Work with the UI/UX and development teams to ensure brand consistency across app, website, and social media.
- Adapt creatives for multiple channels - Instagram, WhatsApp, YouTube, LinkedIn, website, and in-app banners.
This role is ideal for someone who is independent, fast, and comfortable working with early-stage startups.
Day-to-Day Responsibilities
- Create short-form videos and reels (15-60 seconds) explaining:
- How providers sign up and onboard
- Key benefits and features of the KaaryaConnect app
- Campaigns, offers, and success stories
- Design posters, social media posts, story cards, thumbnails, and banners for:
- Provider onboarding campaigns
- Festive and event-based promotions
- Brand awareness and engagement content
- Work with the product team to:
- Design and refine screens for tutorials (screen capture + overlays, callouts, labels)
- Highlight flows like login, profile creation, pricing setup, and calendar management
- Collaborate with UI/UX designers to:
- Maintain brand guidelines (colors, fonts, iconography, imagery style)
- Ensure assets are production-ready for web and mobile
- Coordinate with the Onboarding & Field Marketing Manager to:
- Develop creatives for offline/online outreach
- Support field campaigns with posters, flyers, and simple explainer videos
- Manage and organize design files, video assets, and templates for reuse.
Required Qualifications & Skills
- 2+ years of experience in graphic design and video editing (agency, startup, freelance, or in-house).
- Strong portfolio showcasing:
- Social media creatives
- Short explainer or promo videos
- Basic motion graphics / text animation
- Proficiency with design and video tools such as:
- Adobe Photoshop / Illustrator / XD or Figma
- Premiere Pro / After Effects / DaVinci / CapCut (or equivalent)
- Ability to:
- Take a rough idea or product flow and convert it into clean, simple visuals
- Add clear on-screen text, highlights, and pointers during screen recordings
- Design for mobile-first audiences (Reels, Shorts, Stories, WhatsApp creatives)
- Strong sense of layout, typography, spacing, and color balance.
- Comfortable working with remote teams, taking feedback, iterating quickly, and managing deadlines.
