Founding Sales Development Representative (SDR)

TL; DR

Role Description: Opportunity to work with the founders closely, build an outbound engine from scratch, get skin in the game (equity), and make a life-changing amount of money!

Compensation: Upto 12 LPA Fixed + Uncapped Commissions + ESOPs

Location: In-office in Bengaluru (HSR Layout); 6 days a week

About Fabric

Fabric is building the AI Hiring OS for modern recruiting teams.

Today, hiring teams are drowning in fragmented workflows: sourcing tools, outreach tools, resume screening, scheduling, interviews, ATS updates, candidate follow-ups, and reporting. Fabric replaces this mess with AI agents that run the hiring workflow end to end: from sourcing candidates to outreach, screening, scheduling, and first-round interviews.

Give Fabric a role. Fabric returns interviewed, qualified candidates.

We work with staffing companies, enterprises, agencies, and high-growth teams that want to hire faster without compromising quality.

We are early, ambitious, and moving fast. This is not a company where sales simply receives leads and closes deals. We are still building the category, the sales motion, the playbook, the customer narrative, and the operating system around the product.

That is why this role exists. That's the significance of the term Founding within the role name.

The Opportunity

You'll be joining as a Founding SDR to work closely with a GTM team of 4 amazing salespeople. You'll partner directly with the founders to turn founder insights + product usage data into high‑conversion sequences, sharp talk tracks, and scalable pipeline. Expect to do real work: research, write, dial, experiment, measure, iterate.

You'll help answer: Who cares most about fixing broken hiring What message breaks through Which triggers predict urgency Your fingerprints will be on our GTM playbook, tooling stack, and eventually the SDR > AE > RevOps machine we build.

What You'll Do

0‑30 Days: Learn, Load, Launch

• Get product knowledge, understand ICPs, and sharpen your pitch.
• Shadow cold calls; listen to real discovery/demo recordings to internalize the pitch
• Clean & segment target account lists; enrich contacts; stand up outbound tracking in CRM.
• Launch 1st multi‑touch outbound campaign (email + LinkedIn + call)

30‑60 Days: Personalize, Experiment, Objection‑Handle

• Write variant messaging by persona (TA leader, CHRO, Eng hiring manager).
• Run high‑velocity A/B tests across subject lines, openers, CTAs, and call scripts.
• Build quick Loom / voice snippets that show Fabric in action.
• Deliver 12+ qualified meetings to founders / AEs; log objections & feedback loops.

60‑90 Days: Scale, Systematize, Report

• Operationalize sequencing (playbooks, cadences, templates) so future hires can ramp fast.
• Stand up weekly pipeline dashboard: meetings set, show rate, opp conversion, sourced ARR.
• Identify at‑risk accounts from the sales pipeline; coordinate warm re‑engagements or multithread.

Day‑to‑Day Responsibilities (Ongoing)

• High‑volume, high‑quality outbound: cold calls, targeted emails, LinkedIn, light social.
• Research & personalization at scale (AI tools welcome; creativity required).
• Rapid objection handling: budget, timing, AI skepticism, we already have an ATS etc.
• Qualification using our discovery framework; schedule high‑intent demos.
• Maintain CRM hygiene (no black holes). Every lead categorized, next step logged.
• Partner w/ Marketing on signals content (pain posts, short clips, stats) to warm outbound.
• Capture field intel to influence product roadmap & pricing.

Must‑Haves

• 1–3 years in outbound Sales Development / Business Development for a B2B SaaS or software product company. (Mandatory.)
• Proven cold calling & cold email execution with measurable meeting targets.
• Strong written communication; can craft concise, compelling copy fast.
• Familiarity with outbound tools: Apollo, Clay, Instantly, LinkedIn Sales Navigator, ZoomInfo, Loom.
• Comfortable with metrics, dashboards, and CRM discipline (HubSpot)
• Startup DNA: scrappy, resourceful, learns fast, comfortable with ambiguity & rapid change.
• Familiarity with AI tools like Claude Cowork or Claude Code to build internal tools

Nice‑to‑Haves

• Experience prospecting into HR / Talent / People / IT buyers or technical buyers
• Sold HRTech / TalentTech / Recruiting tools.
• US market prospecting experience and timezone flexibility.
• Data slicing and spreadsheet chops for list building and reporting.
• Creative copywriting, short‑form video prospecting, or meme‑based outreach (yes, really).

Career Growth

You're joining at the ground floor. From this role, you can grow into:

• Senior / Lead SDR (team lead as we scale headcount).
• Closing AE (owning SMB / Mid‑Market new business).
• GTM Engineer (owning tooling, data, and experimentation engine).

We'll co‑design a growth path at the 90‑day review.

Let's fix broken hiring together!