Purpose of the job:
To steer the creative effort in executing end-to-end design activities for a brand / category-Knits-collared tees (while ensuring alignment with brand, customer and profitability requirements.
Role & Responsibilities:
- Understands the Brand's direction and overall growth plans; conducts competition analysis from a design perspective and research on industry forecasts / trends, etc.
- Conduct primary & secondary research on fashion & lifestyle trends.
- Consolidates research inputs along with fashion insights from the creative head, to finalize the design theme for a season.
- Work on design matrix for the season, in line with the product team's option brief, MRP guidelines as well as customer / buyer inputs.
- Exploring the design parameters such as color, fabric, fit and patterns to create the season's collection.
- Design and create original and innovative designs & graphics using software's such as Photoshop and Illustrator.
- Ensures timely preparation of dockets and proto-sample approvals with design comments, if any and facilitates design handover to Product teams.
- Works with Marketing and Visual Merchandizing teams to provide creative inputs on packaging and communicate season story, new initiatives, etc.; supports display and planning for the road-show.
- On season launch, supports the sales team / channels on consistent look & feel across stores; provides design related inputs on selling tools such as product display, VM, marketing support and front-end training as required;
- Participates in monthly reviews with the product managers and buying team to implement any course corrections required based on sell-through analysis.
- Use the customer / consumer insights to assess performance of designs in various channels and feed back into the next design cycle.
Person Profile:
- NIFT or equivalent certification in apparel / fashion designing / knitwear designing
- 1 to 2 years of experience of Knitwear apparel design preferably in a similar brand or retail format
