Company Description The Cocktail Story is a 360° marketing agency dedicated to the alco-bev world, creating integrated brand experiences that connect alco-bev brands, the hospitality industry, and consumers. Founded in 2019, the agency operates with in-house production capabilities and a strong pan-India execution network across New Delhi, Mumbai, Bengaluru, and Hyderabad. Its expertise spans creative and design, retail strategy, production, and activations and experiences, enabling end-to-end campaign delivery from shelf to sip. The Cocktail Story partners with leading alco-bev brands in India, blending strategy, storytelling, and seamless execution to drive impactful consumer engagement. The team is focused on building culture, actively championing bartenders as key influencers and creating platforms that elevate their craft and voice.
Role Description This is a full-time remote role for an Experiential Marketing Manager at The Cocktail Story. The Experiential Marketing Manager will plan, design, and oversee brand activations, events, and immersive experiences that connect alco-bev brands with consumers and the hospitality ecosystem. Day-to-day responsibilities include developing experiential marketing strategies, creating detailed activation concepts, coordinating production and on-ground execution, and managing timelines, budgets, and vendor relationships. The role involves working closely with creative, design, and retail strategy teams to ensure cohesive brand experiences across POSM, pop-ups, custom builds, and on-trade activations. The Experiential Marketing Manager will also analyze campaign performance, prepare reports, and recommend optimizations to enhance engagement, visibility, and ROI.
Qualifications
- Strong experiential and event marketing skills, including concept development, activation planning, and on-ground execution.
- Experience in brand strategy, integrated marketing campaigns, and consumer engagement within lifestyle or alco-bev categories is highly preferred.
- Proficiency in project management, including budgeting, scheduling, vendor coordination, and cross-functional collaboration.
- Ability to work with creative and design teams to translate brand objectives into compelling experiences, POSM, and visual merchandising.
- Excellent communication, presentation, and stakeholder management skills, with the ability to liaise effectively with clients and partners.
- Comfort working remotely with distributed teams, demonstrating strong organizational skills, accountability, and self-motivation.
- Prior experience in experiential agencies, event production, or hospitality marketing is an advantage.
- Bachelor's degree in Marketing, Communications, Event Management, Business, or a related field, or equivalent practical experience.
