Experiential Marketing Manager

Job Description: Experiential Marketing ManagerJob Title

Experiential Marketing Manager

Department

Marketing

Reports To

Head of Marketing / Marketing Director

Job Summary

We are seeking a creative, strategic, and results-driven Experiential Marketing Manager to design and execute engaging brand experiences that strengthen customer relationships, increase brand awareness, and drive business growth. The ideal candidate will lead the planning, execution, and evaluation of experiential marketing campaigns, events, activations, and partnerships while ensuring seamless cross-functional collaboration.

Key Responsibilities

• Develop and execute experiential marketing strategies aligned with brand and business objectives.
• Plan, manage, and oversee brand activations, product launches, exhibitions, roadshows, pop-up experiences, and corporate events.
• Identify innovative opportunities to engage customers through immersive and interactive experiences.
• Manage end-to-end event execution, including budgeting, timelines, logistics, vendor management, and on-site operations.
• Collaborate with internal teams including Brand, Digital Marketing, Sales, PR, Creative, and Product teams to ensure campaign success.
• Negotiate and manage relationships with agencies, event partners, sponsors, and vendors.
• Monitor campaign performance and measure ROI using KPIs such as attendance, engagement, lead generation, and brand impact.
• Conduct post-event analysis and provide actionable recommendations for continuous improvement.
• Ensure all experiential activities comply with brand guidelines, legal requirements, and safety standards.
• Stay updated on industry trends, consumer insights, and emerging technologies to create innovative experiences.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Event Management, or a related field.
• 5–8 years of experience in experiential marketing, event marketing, brand activations, or related roles.
• Proven track record of successfully managing large-scale marketing events and campaigns.
• Experience working with agencies, vendors, and cross-functional teams.

Required Skills

• Strong project management and organizational skills.
• Excellent communication and stakeholder management abilities.
• Creative thinking with a customer-centric approach.
• Budget planning and financial management.
• Vendor negotiation and contract management.
• Data analysis and campaign performance reporting.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Proficiency in Microsoft Office and project management tools; familiarity with CRM and marketing automation platforms is an advantage.

Key Performance Indicators (KPIs)

• Successful execution of experiential campaigns and events.
• Brand engagement and customer satisfaction scores.
• Lead generation and conversion from activations.
• Campaign ROI and budget adherence.
• Event attendance and audience engagement metrics.
• Partner and stakeholder satisfaction.

Preferred Qualifications

• Experience in B2C or retail marketing environments.
• Knowledge of digital engagement technologies such as AR/VR, event apps, or interactive installations.
• Certification in Event Management or Project Management is a plus.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and career advancement.
• A collaborative and innovative work environment.
• Exposure to high-impact marketing campaigns and leading industry events.