Executive - Paid Media

About the job

Pepper Content (www.peppercontent.io) is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network, of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem.

Responsibilities

Launching and managing campaigns across Google, Meta, LinkedIn, and programmatic platforms - please do not apply if you are not well versed with all platforms

Optimising ads based on CPA, ROAS, CTR, and conversion volume

Managing budgets, pacing, and bid strategies.

Managed budgets above 20L a month.

Knows how D2C brand ads and B2B ads work. However, the primary focus is on D2C brand ads and scaling them.

Supporting campaign testing across creative, audience, and placements

Creating reports and dashboards to monitor performance

Working with data and analytics teams to improve attribution models

Collaborating with content, CRM, and design on cross-channel alignment

Assisting with audience segmentation and retargeting strategies

Tracking post-click behaviour and conversion paths

Updating documentation and sharing learnings with wider teams

This role blends campaign execution with analytics and cross-functional collaboration.

Skills

Performance marketing executives need a solid understanding of digital channels, campaign delivery, and data-led decision-making.

13 years of experience in digital marketing or paid media

Knowledge of PPC, paid social, and display channels

Experience running campaigns on Google, Meta, and LinkedIn Ads

Strong data skills and confidence using reporting dashboards

Understanding of conversion tracking and attribution models

Ability to write ad copy and support creative testing

Familiarity with budgets, bid strategies, and optimisation

Organised with excellent time management and accuracy

Willingness to test, learn, and adapt based on performance