Executive - Leads and Inside Sales
Location: Sector-32, Gurgaon, Haryana
Role type: Full-time, Work from Office
Experience: 1-3 Years of Direct & Relevant experience with outcome ownership
Industry Preference: EdTech, Education SaaS, or Content-tech.
Vision: Unlimited Learning. Unlimited Growth. For Everyone.
Belief: We believe that access to learning and growth is a fundamental right, and that learning in its truest sense is the joyful unfolding of a being's fullest potential — in all dimensions of life.
Mission: To deliver solutions and experiences that facilitate access to learning and growth for everyone, irrespective of their languages, geographies, abilities, curricula, age groups, learning styles, and socio-economic status.
Education
iPrep by iDream Education is a Learning Platform that runs both offline & online, is bilingual and works on all major hardware devices and operating systems. iPrep delivers curriculum-aligned digital learning for classes 1st to 12th in English, Hindi, and Regional language mediums for universal reach and learning use as:
- iPrep Digital Class for Smart Classrooms
- iPrep Digital Library for Tablets/Notebooks based Smart ICT Labs
- iPrep PAL for Personalised Adaptive Learning
- iPrep Tablets for Preloaded Learning Devices with Monitoring
- iPrep App for a one-stop learning platform across Android, iOS, and Web
Through iPrep, iDream Education empowers teachers and students, both in schools and at home to
Learn Unlimited.
Company website:
www.idreameducation.org | iPrep website:
www.iprep.in
iDream Education is looking for a driven, detail-oriented person for the position of Executive – Leads & Inside Sales to own and drive the full inside sales funnel for iPrep's sub-25,000 products — Single Licenses and online subscriptions. This role is central to iDream's mission of making learning accessible to every parent, student, and small school, in partnership with the Growth - Sales team and the reporting manager.
The team member will own the sales cycle end-to-end, from first response to an inbound lead through outbound prospecting, pitching, and payment confirmation, ensuring no lead is lost to a slow response or an untracked follow-up. The role also requires close cross-functional collaboration with the CRM and reporting systems, and with the channels that generate leads — phone, AISensy, IndiaMart, and email.
- Key Responsibilities & Deliverables
- Lead Management & Conversion
- Inbound Lead Response: Acknowledge and log every inbound lead — phone, AISensy, IndiaMart, email, or any other channel — within the agreed SLA (target: within 2 working hours), with zero unacknowledged queries older than 24 hours.
- CRM Logging: Log 100% of leads in CRM within 24 hours of receipt, capturing channel source, query type, and qualification status.
- Follow-Up Ownership: Ensure no active lead goes more than 7 days without a logged next action or status update.
- Funnel Reporting: Produce a monthly lead funnel report covering new, active, converted, and dropped leads with reasons, and track lead-to-conversion rate by channel and product type.
- Inside Sales & Subscription Revenue
- Revenue Ownership: Own the full sales cycle — from first pitch to payment confirmation — for Single License and online iPrep subscription sales (sub-25,000 transactions), meeting the agreed annual revenue target with quarterly milestones tracked.
- Pipeline Coverage: Maintain an active pipeline for sub-25k products at a minimum of 2x the revenue target at all times.
- Proposal Turnaround: Deliver a well-pitched proposal or payment link to every qualified lead within 1 working day for standard subscription products.
- Revenue Reporting: Share a monthly revenue report with the manager by the 5th of each month, covering units sold, revenue by product type, and conversion rate.
- Outbound Outreach & Pipeline Building
- Outbound Volume: Run a consistent, targeted volume of outbound outreach each week to parents, students, schools, and coaching centres who fit sub-10k products, logging every fresh prospect in CRM with source and product fit.
- Pipeline Diversification: Track outbound-sourced leads separately in CRM and report their contribution to monthly revenue, so the pipeline doesn't depend on inbound alone.
- Experimentation: Test at least one new outreach cohort or approach each quarter, documenting the result and a recommendation.
- Conversion Tracking: Track outbound-to-demo and outbound-to-purchase conversion rates on a monthly basis.
- CRM Hygiene & Reporting
- Real-Time Data Entry: Update the CRM within 24 hours of every interaction, stage change, or new lead entry, with zero data gaps exceeding 2 business days.
- Pipeline Visibility: Share a weekly pipeline snapshot with the manager every Monday, covering active leads, follow-ups due, and deals in the closing stage.
- Performance Reporting: Submit a monthly performance report by the 5th of each month covering inbound volume, outbound activity, lead funnel, and revenue vs. target — flagging at least one corrective action if any metric is behind.
- Traceability: Ensure every sale is traceable in the CRM, with zero instances of an untracked deal.
- Qualifications & Experience
Education: Graduate in any discipline; a background in business, marketing, or communications is a plus, but a strong track record in inside sales or telesales can substitute for a specific degree.
Experience: Min 1-3 years in inside sales, telesales, or lead conversion, ideally for a B2C or B2B2C product with a short sales cycle. A proven track record here means consistently meeting or beating monthly conversion and revenue targets while working a CRM-driven pipeline daily.
Other Requirements: Comfortable with high call/message volumes and fast turnaround SLAs (first response within 2 working hours); this is a largely office/remote-based selling role with no significant travel expected. The work location will be Gurugram, Haryana.
- Key Skills & Competencies
- Inside sales & consultative selling — needs-based questioning, objection handling, and value-based closing for price-sensitive parents and small schools.
- CRM proficiency & lead funnel analytics — comfort with CRM configuration, stage management, and reading funnel/revenue reports.
- Digital product positioning — pitching iPrep's online subscriptions and Single Licenses differently for parents/students (B2C) versus small schools and coaching centres (B2B2C).
- Communication — clear, persuasive written and verbal communication in English and Hindi (a regional language is a plus), suited to fast-moving sales conversations.
- Collaboration — works closely with the reporting manager and with marketing/lead-generation channels (AISensy, IndiaMart) to keep the pipeline and targets aligned.
- What We're Looking For — Values & Culture Fit
- Integrity: Logs every lead and every rupee of revenue accurately in the CRM — the pipeline reflects reality, not a rounded-up version of it.
- Impact: Treats every follow-up as a step toward getting a child or a school closer to learning, not just a number to close for the month.
- Excellence: Keeps pushing response times down and conversion rates up, testing a new outbound approach every quarter instead of repeating what's comfortable.
- Collaboration: Works closely with the reporting manager and marketing/lead-gen channels, flagging blockers early instead of letting leads go cold.
- Why Join Us
This is a high-impact, fast-paced role where your daily follow-ups and pitches translate directly into more parents, students, and schools accessing iPrep's learning platform. You will own the full inside sales funnel — from first response to payment confirmation — and build the outbound muscle that reduces the team's reliance on inbound alone, with growth into a larger inside sales or growth-sales leadership role as the pipeline and revenue you build scale up.
