Executive- Google Search Ads (PPC)

Company: Vaidam Health Pvt. Ltd.

Website: www.vaidam.com

Work location: Gurgaon

Profile: Google Search Ads Executive

Experience: 2 years of relevant experience (Pref. Healthcare sector)

Education background: Any graduate (Google Ads certified will be preferred)

Job description:

Vaidam Health is looking for a paid media specialist in the digital marketing team to increase its brand awareness.

Role & responsibilities:

To generate leads using Google AdWords.

To plan, create, manage and optimize existing PPC campaign components, including, but not limited to ad-copy, bid prices, cost per conversion, cost per click, keyword research, etc.

To create & implement PPC strategies, including keyword research and analysis.

Be involved in keyword selection and audience targeting.

To manage the strategy and setup of all paid campaigns.

Must know how to optimize campaigns based on bids and quality score.

Must know tools to analyze campaigns of competitors and benchmark performance accordingly.

Must be Proficient in marketing research and statistical analysis

Be actively involved in SEO efforts (keyword, image optimization, etc)

Must be able to measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)

Acquire insight into online marketing trends and keep strategies up-to-date.

Skills we are looking for:

Must be self-motivated & driven

Must be a team player

Positive and enthusiastic attitude

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate