About The Role
We're looking for a
creative and data-driven Email Marketing Specialist to craft campaigns that engage, nurture, and convert. You'll play a key role in building meaningful connections with our audience through compelling storytelling, automation strategies, and performance-driven insights.
If you live for open rates, obsess over subject lines, and get excited about segmentation and A/B testing this one's for you!
Key Responsibilities
- Plan, execute, and optimize email marketing campaigns to drive engagement, retention, and conversions.
- Develop targeted email journeys using automation tools and audience segmentation.
- Collaborate with content, design, and growth teams to ensure campaigns align with brand tone and marketing goals.
- Monitor campaign performance metrics (CTR, conversion rate, unsubscribe rate, etc.) and report actionable insights.
- Conduct A/B tests to improve content, design, and delivery times.
- Maintain and grow subscriber databases while ensuring compliance with data protection laws (GDPR, CAN-SPAM, etc.).
- Identify opportunities for personalization and lifecycle marketing to enhance user experience.
Requirements
- 25 years of experience in email marketing, CRM, or digital marketing.
- Proficiency with tools like HubSpot, Mailchimp, SendGrid, or Klaviyo.
- Strong understanding of email automation, segmentation, and analytics.
- Excellent copywriting and communication skills.
- Analytical mindset with experience in tracking and interpreting campaign data.
- Basic understanding of HTML/CSS is a plus.
Nice to Have
- Experience working in a startup or high-growth environment.
- Knowledge of customer journey mapping and lifecycle marketing.
- Familiarity with AI-assisted personalization and dynamic content tools.
Why Join Us
- Work with a passionate team building innovative campaigns that make an impact.
- Freedom to experiment, analyze, and create your own playbook for success.
- A culture that values creativity, ownership, and measurable results.
Skills: a/b testing,campaigns,segmentation,automation,personalization,email,design,email marketing,building,data
