Required Experience: 2 - 5 Years
Objectives of this role
- Working with the marketing team to develop and execute strategic email marketing plans and strategies.
- Identifying target segments, defining campaign goals, and determining optimal frequency and timing of sending emails.
- Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices, and complying with data protection regulations.
- Collaborating with cross-functional teams, including design, content, and analytics, to align email marketing efforts with broader marketing initiatives.
Your tasks
- Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.
- Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals, and persuasive calls to action.
- Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences, and behavior.
- Design visually appealing email templates that are responsive across devices and browsers.
- Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
- Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions, and ROI.
- Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.
Required skills and qualifications
- A bachelor's degree in marketing, communications, or a related field.
- Strong understanding of email marketing best practices, deliverability, GDPR, and CAN-SPAM compliance.
- Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact, and other marketing automation tools.
- Familiarity with HTML and CSS for email template customization.
- Proficiency in data analysis and reporting using tools such as Google Analytics.
- Being accustomed to A/B testing, Google Ads, and other relevant advertising platforms.
- Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
- Creative thinking and the ability to develop engaging email content.
- Strong attention to detail and organizational skills.
- Ability to work effectively in a fast-paced and deadline-driven environment.
