The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Responsibilities
1. Email campaign management
- Plan, create, and execute email marketing campaigns, including newsletters, promotional emails, and automated sequences.
- Develop engaging email content and CTAs aligned with brand tone and marketing objectives.
- A/B test subject lines, content, layouts, and send times to optimize performance.
2. Audience Segmentation
- Segment email lists based on user behavior, demographics, and lifecycle stages.
- Implement personalized messaging strategies to improve open and click-through rates.
- Maintain updated and clean subscriber lists to ensure high deliverability.
3. Analytics and Reporting
- Track and analyze key metrics such as open rate, CTR, conversion rate, unsubscribe rate, revenue from email, etc.
- Prepare weekly/monthly reports and propose data-driven improvements.
- Identify trends and opportunities to enhance performance.
4. Tools & Platform Management
- Manage email marketing platforms (Mailchimp, Klaviyo, HubSpot, ActiveCampaign, etc.).
- Integrate email tools with CRM, website forms, landing pages, and e-commerce platforms.
- Troubleshoot technical issues related to campaign execution.
5. Strategy & Optimization
- Develop email marketing strategies to increase retention, engagement, and conversions.
- Conduct competitor research and stay updated with email marketing trends.
- Suggest new ideas to improve subscriber engagement and campaign effectiveness.
Qualifications
- Bachelor's degree in marketing or related field
- Strong analytical, communication, time-management and creativity skills
