Job description
Job Title: Email Marketing & PPC Specialist
Location: Indore (On-site)
Experience: 36 Years
Employment Type: Full-Time
About Us:
We are a growing IT services and digital solutions company based in Indore, offering a dynamic and collaborative environment where innovation is encouraged. Our expertise spans web and mobile development, digital marketing, and custom software solutions. We're looking for a skilled and performance-driven Email Marketing & PPC Specialist to join our in-house marketing team and help us scale our lead generation and brand visibility.
Role Overview:
As a Email Marketing & PPC Specialist, you will be responsible for planning, executing, and optimizing paid ad campaigns and email marketing strategies. The ideal candidate is data-driven, creative, and highly skilled in running performance marketing campaigns across Google, Meta, LinkedIn, and email platforms to generate qualified leads and drive measurable business growth.
Key Responsibilities:
- Plan, launch, and manage paid ad campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads.
- Conduct in-depth keyword research, audience targeting, and budget planning to maximize ROI.
- Write compelling ad copies and coordinate with the design team for creatives and landing pages.
- Monitor campaign performance daily and optimize for conversions, CPC, CTR, and quality score.
- Plan and execute targeted B2B and B2C email marketing campaigns using platforms like Mailchimp, Sendinblue, or similar tools.
- Build and manage segmented email lists, drip campaigns, and automation workflows.
- Analyze performance metrics across PPC and email channels to identify growth opportunities.
- Collaborate with the content, design, and sales teams to ensure campaign alignment with business goals.
- Stay updated with industry trends, ad platform updates, and best practices in performance marketing.
Required Skills & Qualifications:
- 3 to 6 years of hands-on experience in PPC and email marketing, preferably in IT services or digital agencies.
- Strong knowledge of Google Ads (Search, Display, Video), Meta Ads, and LinkedIn Campaign Manager.
- Proven track record of managing and optimizing campaigns with measurable results.
- Proficiency with email marketing tools (e.g., Mailchimp, ActiveCampaign, Sendinblue).
- Strong analytical skills and experience with tools like Google Analytics, Tag Manager, and UTM tracking.
- Excellent communication, copywriting, and campaign planning abilities.
- Ability to manage multiple campaigns simultaneously and work cross-functionally with other teams.
Nice to Have:
- Experience with CRM tools like HubSpot or Zoho.
- Understanding of lead scoring, nurturing workflows, and sales funnel optimization.
- Basic knowledge of HTML/CSS for email formatting.
- Google Ads and/or Meta Blueprint Certifications.
What We Offer:
- Competitive salary based on experience and performance.
- A collaborative and fast-paced work environment.
- Opportunity to lead campaigns and contribute to marketing strategy.
- Career growth and skill development opportunities.
- Performance-based bonuses and incentives.
How to Apply:
Send your resume and portfolio (if available) to [Confidential Information] with the subject line:
- Application for Email Marketing & PPC Specialist Indore
Industry
- IT Services and IT Consulting
Employment Type
Full-time
