POSITION DESCRIPTION
We are seeking a dynamic and results-driven Email & WhatsApp Marketing Executive to join our Digital Marketing team. The ideal candidate will be responsible for executing end-to-end campaigns across Email and WhatsApp platforms to drive engagement, generate leads, and enhance customer experience.
RESPONSIBILITIES
- Develop, schedule, and execute targeted Email and WhatsApp marketing campaigns aligned with ongoing promotions and business objectives.
- Manage customer segmentation and automation workflows to deliver personalized communication.
- Coordinate with the Creative team to ensure visually appealing and brand-aligned campaign content.
- Track, monitor, and analyze campaign performance metrics such as open rates, click through rates, conversions, and unsubscribe rates.
- Collaborate with cross-functional teams (Sales, Creative, Operations) to ensure consistent and timely communication to prospects and members.
- Conduct A/B testing to optimize campaign effectiveness.
- Manage contact lists and ensure compliance with data privacy and opt-in regulations.
- Provide regular reports and insights on campaign performance with actionable recommendations.
- Stay updated with the latest trends and best practices in digital communication and marketing automation.
REQUIREMENTS
- 1-2 years of experience in Email or WhatsApp Marketing (preferably in hospitality, travel, or lifestyle industry).
- Hands-on experience with email automation tools (e.g., Mailchimp, Sendinblue, Zoho, HubSpot, or similar).
- Familiarity with WhatsApp Business API or related automation tools (e.g., WATI, Twilio, etc.).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and copywriting skills.
- Knowledge of HTML for email templates will be an added advantage.
- Ability to multitask and work efficiently in a fast-paced environment.
