Company Description Orchid Natures is a skincare brand built on the belief that beauty begins with nature. Founded by food technologist–turned–beauty entrepreneur Vinitha Ashok, the company focuses on clean, effective formulations. Each product is crafted with the same care and attention the founder gives to their own family. Orchid Natures is committed to making high-quality, accessible skincare that feels meaningful to customers. Team members share a dedication to integrity, safety, and results in every product brought to market.
Role Description The Ecommerce Manager is a full-time, on-site role based in Tiruppur. This role oversees the daily operations of the brand's online store, including product listings, inventory accuracy, pricing, and promotional updates. The Ecommerce Manager will monitor website performance, analyze sales data, optimize customer journeys, and coordinate online campaigns to drive traffic and conversion. Responsibilities include collaborating with marketing and sales teams, managing online customer queries, and ensuring a consistent brand experience across all digital touchpoints. The role also involves identifying growth opportunities, implementing best practices in ecommerce operations, and reporting key performance metrics to leadership.
Qualifications
- Candidates should possess strong Analytical Skills to interpret ecommerce data, track KPIs, and support data-driven decision making.
- Candidates should possess effective Communication skills to collaborate with cross-functional teams and manage customer interactions professionally.
- Candidates should possess Sales and E-Commerce skills to manage online store operations, drive conversions, and support revenue growth.
- Candidates should possess Marketing skills to plan and execute digital campaigns, optimize product visibility, and enhance brand presence online.
- Relevant qualifications such as a bachelor's degree in business, marketing, commerce, or a related field are beneficial.
- Experience with ecommerce platforms, basic understanding of SEO and digital advertising, and familiarity with analytics tools (e.g., Google Analytics) are preferred.
- Strong organizational abilities, attention to detail, and a proactive approach to problem-solving will be advantageous in this role.
- Own end-to-end D2C sales performance across Shopify, Amazon, and COD channels
- Coordinate with the marketing team on Meta ad performance, ROAS, and campaign feedback loops
- Monitor and improve key funnel metrics: conversion rate, AOV, repeat purchase rate, cart abandonment
- Manage day-to-day Shopify store operations — catalog updates, inventory sync, pricing, promotions
- Track order fulfillment SLAs (300 orders/day) and coordinate with production/dispatch to avoid delays
- Work closely with customer care to resolve order issues, returns, and COD-specific challenges (RTO, verification)
- Analyze sales data and KPIs (channel-wise revenue, product-wise performance, customer segmentation) and report weekly/monthly
- Identify and pilot new growth levers — new channels (e.g., quick commerce), bundling, subscription models, retention campaigns
- Coordinate with the brand/creative team on landing pages, product listings, and website content accuracy
