About The Opportunity
A fast-scaling D2C & E-commerce growth studio based in India, we partner with emerging consumer brands to build, scale, and optimize digital-first customer acquisition engines. Our team blends data-driven marketing, creative experimentation, and platform mastery to unlock sustainable ROAS and CAC efficiency across Meta, Google, TikTok, and Shopify. We're not just executing campaigns—we're architecting growth playbooks that turn product launches into category leadership.
Role & Responsibilities
- Plan, execute, and optimize paid media campaigns across Meta, Google Ads, and TikTok for D2C clients—focusing on CAC, ROAS, and LTV targets.
- Build and manage audience segmentation, lookalike modeling, and dynamic creative testing frameworks to maximize conversion efficiency.
- Collaborate with creatives and analysts to A/B test ad creatives, landing pages, and offer strategies—turning insights into rapid execution.
- Monitor, report, and diagnose campaign performance daily; recommend real-time bid, budget, and targeting adjustments.
- Own client-facing weekly performance reviews with actionable recommendations backed by granular platform analytics.
- Stay ahead of platform updates, beta features, and emerging channels (e.g., Pinterest, Snapchat, programmatic) to propose pilot tests.
Skills & Qualifications
- Must-Have
- Meta Ads Manager
- Google Ads (Search, Shopping, Performance Max)
- TikTok Ads Manager
- Shopify / Google Analytics 4
- UTM tracking & campaign tagging
- ROAS / CAC optimization
- A/B testing frameworks
- Excel / Google Sheets (pivot tables, formulas)
- Preferred
- Klaviyo or SMS marketing platforms
- Looker Studio or Power BI
- Basic SQL for data extraction
Benefits & Culture Highlights
- On-site collaborative studio with daily coffee, snacks, and post-campaign debriefs with the growth squad.
- Opportunity to manage 7–10 client brands—from early-stage startups to Series B D2C leaders.
- Quarterly Growth Hack-offs with cash prizes for the highest-impact campaign idea.
Skills: campaigns,analytics,studio,testing,google,cac,data,google ads,shopify,d2c
