Provide compelling content to support our demand gen activities
Develop an insights based, multi-format (e.g., blogs, newsletter, case studies, articles, videos, webinars, interactive tools, infographics) content strategy that creates emotional connections with sellers and drives measurable results throughout the seller lifecycle from awareness to retention.
Create ad manage a long-term editorial calendar and content production pipeline
Provide copywriting support to the company as required.
Supervise multiple internal and external resources, vendors, agencies and freelancers in the development of assets and campaign activations
Write compelling briefs with clear project requirements for all stakeholders and functions
Own Pipe17 blog including keyword strategy, ideation, cadence, proofreading, copy-editing, publishing and collaboration that result in measurable increases in SEO performance.
Integrate a test and learn approach to the content strategy and prioritize emerging channel experimentation in partnership with Marketing Analytics and Data Science
Monitor media, seasonal, cultural, and competitor trends to recommend out-of-the-box, differentiated ideas to help our brandstand out
Qualifications
5+ years of experience in B2B SaaS content marketing delivering content for email, display and ABM campaigns
Ecommerce market experience preferred.
Strong, demonstrated passion for writing and storytelling
Experience successfully working in an early stage startup
Experience working with CMS. Wordpress experience preferred.
Understanding of organic & paid social media
Growth mindset, with a data-first approach
Good attitude for getting your hands dirty. This is not a self-contained role - you will be asked to help in many sections of the business such as call tracking, backend reporting, social media/SEO management.
Strong communication, presentation skills and positive team collaboration is a must
Compensation (US FTE)
Competitive salary
Great healthcare + dental + vision coverage
Retirement plan
Pick your own equipment. Well set you up with whatever Apple laptop + monitor combo you want plus any software you need.
Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4 weeks off per year. This isnt a vague policy where unlimited vacation means no vacation
