About S.R.Gopal Rao Opticians & Optometrists:
S.R.Gopal Rao Opticians and Optometrists is a cherished name with a legacy of offering services in optometry and opticinary since the late 19th century. Formed on the principles of trust and care, it is a brand with a commitment to precision-driven vision care and personalised attention, values it has become synonymous with. As luxury eyecare professionals, our services are broadly divided in two verticals, highly qualified optometry and quality dispensing of prescription eye-wear. As a company we are deeply rooted in Bangalore and strive to adopt the best practices in creating sustainable solutions within the eyewear industry.
To know more about the company, visit us on www.srgopalrao.co or take a look at our pages on Instagram/Linkedin : @srgopalrao.
Position Overview:
We are seeking a highly skilled and motivated E-commerce and Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in e-commerce management, digital marketing, website maintenance, and SEO. They will be responsible for managing our online presence across various platforms, including web creation platforms like Wix and Shopify, as well as online marketplaces. The candidate will also oversee advertising campaigns on platforms such as Google and Meta (formerly Facebook), ensuring maximum visibility and engagement.
Key Responsibilities:
- Manage and enhance our e-commerce websites on platforms like Wix and Shopify, including regular updates, SEO, and troubleshooting.
- Upload and manage product listings on our e-commerce websites-Shopify, ensuring accuracy, completeness, and optimal presentation.
- Oversee our presence on online marketplaces, including product listings, SEO, and performance tracking.
- Develop and execute digital advertising campaigns on platforms like Google Ads and Meta Ads, targeting relevant audiences and maximising ROI.
- Connect all google platforms (e.g. Ads, Merchant Centre, Analytics etc.) and Meta platforms (e.g. Facebook, Instagram, WhatsApp etc.) in order to take maximum advantage of these to reach the end goal - sales.
- Google ads verification to be completed and maintained
- Implement all SEO strategies to improve the visibility and ranking of our websites and product listings on search engines.
- Monitor and analyse website traffic, user engagement, and sales performance, providing insights and recommendations for optimisation.
- Stay updated on industry trends, best practices, and emerging technologies in e-commerce and digital marketing
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in e-commerce management, digital marketing, and website administration.
- Proficiency in web creation platforms such as Wix and Shopify, with the ability to customise and maintain websites.
- Strong understanding of online marketplace platforms and best practices for product listing optimization.
- Hands-on experience with digital advertising platforms like Google Ads and Meta Ads, including campaign setup, optimisation, and performance tracking.
- In-depth knowledge of SEO principles and techniques, with experience optimising websites and product listings for search engines.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams.
- Eye for detail in order to minimise errors and catch glitches on our websites, product listings, marketplaces and so on.
- Minimum work experience of 2 years in all key responsibilities enlisted above, is required
Benefits
- Competitive salary commensurate with experience.
- Comprehensive health benefits, plus a yearly bonus after completing a minimum period of 1 year with the company
- Remote work options, hybrid options available.
- Opportunities for professional development and career growth in a dynamic and innovative environment.
Join Our Team
If you are passionate about e-commerce and digital marketing and thrive in a fast-paced, collaborative environment, we want to hear from you! If you are independent and can contribute to the growth and development of our business; if you would like to see your skills/knowledge put to use and create real impact then apply now to become our next E-commerce and Digital Marketing Specialist and help drive our business success.
Necessities : Applicants should be based in Bangalore and have a minimum work experience of 2 years in all key responsibilities listed above. We work from Monday to Saturday from 10am to 6:30pm. Our office is located in the heart of the city on N.R.Road.
To Apply Send In Your Resume To : [Confidential Information]