- Consultant s primary responsibility is to help deliver analytics for web properties and support strategic initiatives
- Gain an in-depth knowledge of a clients website, online business model, and online marketing strategy
- Gather, document and help form/guide client business requirements, key performance indicators and other functional requirements
- Support internal technical consultants, clients developers and third parties throughout the implementation process from a business perspective
- Support clients in their Analytics based reporting, dash-boarding and ad-hoc analysis requirements
- Use web analytics tools like Adobe Analytics, and other tools like Excel to derive insights out of omni-channel digital data based on client s reporting.
- Help narrow down problem statements for the client through research of client website, client interviews and industry insights
- Help Prioritize issues, use cases and analysis based on impact and feasibility.
- Make recommendations based on analysis and industry driver to impact customer s digital strategy
- Should be adept with Microsoft Office suite for creating and communicating the analyses/strategies to the client
- Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives
- Manage multiple client engagements simultaneously
- Manage customer expectations appropriately and keep projects on schedule and within scope
- Become an expert in the use of Adobe Analytics and the methods by which they can be used to effectively optimize online businesses
- Work to educate clients on the best practices in relation to their specific industry and key business requirements
- Keep accurate daily records of client billable time
Additional Responsibilities:
- Act as the business owner and key strategic consultant for the clients
- Innovate with different approaches for business analysis and should not hesitate to explore new and challenging areas like using advanced analytics to solve customer s unique problems
- Build business relationships with Adobe Consultants & Partners maintaining the highest level of professionalism.
- Work closely with the technical consultants to ensure implementation best practices are followed and optimize the implementation, if needed.
