Director, Field Marketing

10-12 years
a month ago 8 Applied
Job Description

Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual's passions, growth, wellbeing and belonging. We're a technology company that leads with our humanity-driving our business priorities alongside meaningful social, community, and societal impact.

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Ciena may well be the most important technology company you have never heard of. The innovations that wow us (driverless cars), and those we now take for granted (the ability to mobile stream your favorite show) are the products of ingenuity from some brilliant and forward-thinking companies. But those companies rely on Ciena, another vanguard of innovation, to create and advance the underlying networks that bring their breakthroughs to our doorsteps. VR, AI, IOT, 5G literally none of it would be possible without the mind-boggling technology that makes the internet itself work. For more than 25 years, Ciena has been the global leader in networking strategy, and our technology has been part of the critical infrastructure running within the most advanced companies in the world.

Role overview

This role reports to the Senior Director, Field and Partner Marketing for EMEA, Asia Pacific and India, with a strong dotted line report into the Vice President and General Manager for India.

You will have responsibility across all functions of the role, including strategy, planning, budgeting, execution and measurement of key activities.

Cross functional collaboration is key helping define the business goals of the region, successful engagement with functional leaders, and translating the ways marketing can help the region achieve their desired results is the task at hand. But no single leader can accomplish these goals by themselves they must add value to an established and successful field team, be inciteful, leverage past successes and learn from past failures. In the end it's about applying best practices, honed though experience, for accelerated growth.

Can you be a motivator as much as a manager of people Can you lead marketing to have a strategic seat at the regional table Can you build and execute a plan that makes marketing an invaluable part of the India team's success while leveraging the global marketing organisation for scale and support And can you do all this with integrity, humility, a keen focus on performance and a desire to build the best field and partner marketing team in the industry Are you looking for a role that you can really develop into as a marketing professional and leader If the answer is YES to these questions, we want to speak to you!

Scope of responsibilities:

Provide leadership, guidance and coaching to the India field marketing team to not only deliver on objectives but continually seek new ways to improve how we engage and support our customers and partners.

Provide input and regional insights into the overall global Marketing strategy and maintain a close relationship and best practice sharing with other regional field marketing groups.

Leverage and adapt corporate marketing programs, content and activities to help promote Ciena brand awareness and thought leadership and support revenue growth in India.

Develop and execute on named strategic Account Based Marketing (ABM) plans into key strategic accounts.

Promote and drive the marketing elements of the Ciena Partner Network (CPN) partner program into Ciena's Carrier Managed Service (CMS) and System Integrator partners, including business plans, marketing plans, Marketing Development Fund (MDF) spend and budget control.

Develop/regionalize solution and application value propositions content for the India market.

Work closely with the global events team to define and execute on India target events based on business and solution focus areas, including defining messaging, target customers, speaking slots.

Work closely with the corporate PR team to define the India PR plan.

Manage third party suppliers - including marketing and event agencies.


. Bachelor's Degree in Marketing, engineering or related field.

. 10+ years marketing and/or telecoms experience, including leadership stints in any or all of the following Product/portfolio marketing, Account Based Marketing (ABM), partner marketing, vertical segment marketing, demand generation, market research and audience marketing.

. In-depth understanding of the telecoms industry and services across one or more sectors including telecoms service providers, system integrators, cloud providers.

. Experience in partner marketing, MDF best-practices, and partner enablement

. Proven writing, editing, verbal communication skills.

. Ability to successfully lead and navigate in a multicultural environment.

. Strong foundation knowledge of modern digital tools and storytelling strategies.

. Proven project and budget management skills.

. Proven track record of building relationships and partnerships internally and externally.

. Strong program management skills and a drive towards overachievement.

. Proven leadership and people management experience and innovation to utilize resources effectively ideally with a field and channel marketing role.

. Strong understanding of networking products, services, software and architectures within the marketplace Ciena plays.

. Proven understanding of all facets of marketing brand building, revenue marketing, channel management are three key areas.

  • Analytical capability to share insights with internal teams (for dashboards/reporting/market intelligence view covering metrics on campaigns/site visits etc)


Ability to build strong, collaborative relationships across the organization and in particular with the sales team.

Ability to communicate complex ideas in simple terms

Self-directed with initiative to cover responsibilities proactively rather than wait for direction enthusiastic able to deal with and clarify unknowns or ambiguity

Ability to identify Ciena business objectives and to lead execution to meet business objectives.

Proven ability to work effectively in diverse teams, e.g. with Sales, Product Management, Finance, Legal and CTO organization.

Good human.

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At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.
Ciena is anEqual Opportunity Employer, including disability and protected veteran status.
If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.





audience marketing
vertical segment marketing
revenue marketing
storytelling strategies
account based marketing
digital tools
Job Source:

Ciena Corporation is an American telecommunications networking equipment and software services supplier based in Hanover, Maryland. The company has been described by The Baltimore Sun as the "world's biggest player in optical connectivity." The company reported revenues of $3.62 billion for 2021.

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